Tony Zambito

JANUARY 22, 2017

In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing. Making the need for organizations to understand customers a centerpiece of their growth strategies. And, buyer personas are sought to identify the roles to target for account-based marketing.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

DECEMBER 13, 2015

There is a significant problem with this prevalent perspective that exists in the world of marketing and sales: humans, thus buyers, do not make decisions in near-perfect rational, systemic, and predictable ways. They can help lay a foundation of how organizations and people will consider decisions. Steps, Stages, Phases, And Journeys.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Tony Zambito

NOVEMBER 1, 2015

This mirrors findings of other surveys related to content marketing and customer-centric marketing, which consistently hovers in the 35- 40% range of “very customer-centric” or “very effective content marketing.”. Making it difficult to move beyond market and role-based segmentation.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Leading to more effective online engagement, content design, and sales conversations. The need for transformation in marketing is a growing concern for many CEOs and CMOs.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

JANUARY 29, 2017

Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. For organizations to strive in such an environment, developing a robust multi-dimensional understanding of customers is becoming a strategic necessity.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

FEBRUARY 5, 2017

Leaving the content dilemma facing many organizations – how to stand out? Depending on which statistics you read, the common thread in the past few years has been that content marketing effectiveness has been declining. To me, that is what content marketing can become for some organizations. Why An Illusion.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Tony Zambito

SEPTEMBER 6, 2016

Which means CMOs and CSOs will need to be more discriminating about how they structure and organize their understanding of customers. This is especially crucial as organizations continue to evolve in transforming their business model from product-centric to customer-centric models. Customer Segmentation. Buyer Profiling.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

NOVEMBER 8, 2015

How new buyers and repeat customers are interacting with organizations today is putting many companies on the spot to adapt. Buyer interviews and on-site observations (ethnographic-based) can yield deeper insight into the why context and enable organizations to build empathy with buyers. Understanding Buyer Interactions Matter.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

JUNE 26, 2016

Whereby an audience is a community of people and organizations who share common, as well as, unique goals and yet may exhibit different behaviors when it comes to influencing, decision-making, and purchasing. A key underpinning in being effective in connecting with today’s buyers is understanding the goals that drive their behaviors.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

MARCH 6, 2016

Critical choices and decisions are influenced by interactions with others – both people and organizations. Thus, tunnel vision on this myth can cause B2B organizations to miss the larger story. Myth 4: Buyers receive and clearly understand existing marketing and sales messaging.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

PureB2B

MAY 30, 2022

In most B2B sales and marketing, personal data is key to reaching the right people at the right time. B2B data gets used every day in large organizations who use outbound sales to grow. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

In most B2B sales and marketing, personal data is key to reaching the right people at the right time. B2B data gets used every day in large organizations who use outbound sales to grow. The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

MarketJoy

JUNE 25, 2018

Alternatively, outbound marketing is referred to as traditional or direct marketing. Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

MLT Creative

NOVEMBER 16, 2010

Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly. The other interesting set of statistics revolved around the effectiveness of marketing tactics. How is that possible?

Social Media 40

Social Media Allocation ROI B to B 40

Tony Zambito

OCTOBER 9, 2015

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

markempa

FEBRUARY 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In 2005, 3.5 based sales qualifying service InTouch Inc.,

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

MARCH 30, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

B2B Digital Marketer

AUGUST 25, 2020

01:47 – Linda’s background in B2B Digital Marketing. 03:17 – The disconnect between marketing and sales. 08:33 – The role of the frontline in helping the marketing side. 09:40 – What Linda is excited about in B2B Digital Marketing. 12:07 – Strategic partnerships in the B2B market.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

PureB2B

MAY 30, 2022

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Assessing the market need. Identifying or analyzing market need should be the very first step of your lead generation strategy. Email marketing. SEO (Organic Search). Plus many more.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

SalesIntel

JUNE 29, 2022

When it comes to B2B marketing, there are many promotional options available, each with its own set of pros and cons. And how to use them all together effectively? . In this blog post, we’ll explore the various types of B2B marketing promotions and help you decide which ones are best suited for your business. Advertising.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Convert

FEBRUARY 8, 2022

The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications. Optimizely organizes its services so that its customers can specify data categories they wish to share and receive.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Peter Helmer.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. There is a distinct bias amongst social and digital marketers to that effect. Argyle, we’re building an inside sales organization. and people in the organization knowing what would get them fired.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affiliate marketing Performance-based marketing where a business rewards an affiliate for each visitor brought by the affiliate’s own efforts. Affiliates commonly use organic search rank and PPC marketing. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84