Anything Goes Marketing

JULY 15, 2006

If someone in your manufacturing or software development section says "I want to blog" I would give that person a raise! It's great to see people that are so passionate about what they do that they would want to blog about their work. If nobody comes forward and says "I want to blog" you have a few options.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Writing on the Web

MAY 29, 2013

Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Good business blogs – the ones that have large readership – are like good restaurants. Get Personal with Your Readers. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

Hubspot

JULY 23, 2010

Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. So give them the option to subscribe to your blog via email. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

DECEMBER 10, 2010

Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. Even negative comments provide great opportunities for businesses to share something of value in the public domain and show personality and humanness. Is it good to have a Contact Form page on my blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Webbiquity

MARCH 13, 2019

Blogging Supports Social Media Marketing. Our blog has about 4,000 RSS and email subscribers. A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. Your blog is your place to be YOU; to be a real person. It works the other way too.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

WebMarketCentral

FEBRUARY 15, 2008

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

Buzz Marketing for Technology

JULY 22, 2008

Comments RSS. Next: Three tools for seizing control of your business and personal life. Entries RSS. Comments RSS. StartupNation Blog is proudly powered by WordPress. Entries (RSS). and Comments (RSS). t make the live call? Leave a comment. says: July 9th, 2008 at 11:21 am. August 2005 (16).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Hubspot

APRIL 5, 2018

Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. allows you to do just that -- making it easy to manage multiple phone lines, create personalized voicemail messages depending on who's calling, and easily transcribe voicemail messages. Google Alerts.

Google 78

Google Adsense Tools Doubleclick 78

Anything Goes Marketing

DECEMBER 3, 2006

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. If you have done some webcasts already that don't require that the person have access to the power point slides, turn this into a podcast. Remember, it's nota true podcast unless it's accessible via RSS.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Rohit may be the first person to have coined the term “content curator.” The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. David Brazeal´s last blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. This means placing the subscribe RSS feed icon at the top of your blog.

Traffic 100

Traffic RSS Blogger Eloqua 100

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. 1. Use the networked blogs application. This is my personal favorite. Fortunately you have a couple of different options for each one.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. For example, you can set up an exclusive section on your blog that provides in-depth insights on concepts already tackled in regular blog posts. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Both then and now, anyone with an internet connection had the ability to operate a personal “weblog.” Your Blog Should be Integrated into Your Main Website. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Marketing Insider Group

OCTOBER 11, 2021

Set your blog URL structure to include the keyword or category name along with the article title. Create an RSS Newsletter. RSS stands for really simple syndication and means exactly what it says. You can use Mailchimp to set up your RSS email newsletter in a few easy steps. Engaging Images. Offers for Deeper Engagement.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Industrial Marketing Today

AUGUST 3, 2010

If you have a blog, look at the number of comments left by your readers. Influence: This is a measure of the likelihood of a person recommending your company or brand. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Bigger the number, the better is your name recognition.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

This is where I personally coach you to solve whatever marketing challenges that are holding your company back. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. My one-on-one DiY Marketing Coaching is tailored to your needs.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Instead of “BS’ing&# face to face, you can “BS&# with people online so that when you do meet face to face, you’re ready to get down to business.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., I found this one from Michael Fortin’s blog. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Features 60

Features Web 2.0 Planning Work Management 60

Hubspot

NOVEMBER 18, 2011

Smart LinkedIn Company Pages are leveraging this feature to personalize messaging on their Products tab, and you should, too. You Haven't Enabled the Blog RSS Feed: Feature your business' blog content automatically by adding your business blog's RSS feed to your company page.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Your blog works exactly the same way. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

SEPTEMBER 10, 2014

When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. Which business blogs inspire you? Blogging' Native is the New Black.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Webbiquity

JANUARY 8, 2010

Factors to consider include the option of hosting the blog on your own existing Web site, RSS feed capabilities, Trackback functionality, and of course personal preference. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. Who should write for your blog?

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Hubspot

SEPTEMBER 29, 2010

Only Include Links to Your Own Blog. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. Check your RSS reader daily and share interesting articles you see there. Don’t Establish a Personality.

Twitter 28

Twitter RSS Business Ideal Customer Profiles 28

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Mark, you're spot on!

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MAY 24, 2010

As with any new endeavor, personal or professional, staying motivated to stick with it during the early days when times are especially tough is, well, especially tough. Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28