Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ).

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

LeadSquared

APRIL 5, 2013

The best blogging platforms for your business . Self-hosted WordPress.org is the best blogging platform in our book. It is easily the most popular platform for business blogging and not without a reason. Built for hosting blogs. You have access to some basic blog traffic Analytics (like, the No.

Business Blogging 52

Business Blogging Best Practices Blogger Business 52

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. ScribeSEOCopywriting: a for-fee service of which I am an affiliate. This service will blow your mind, teach you to apply good SEO tactics to each blog post.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 8, 2010

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. What do social media sites like Facebook, Twitter, and LinkedIn mean for you and your business?

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. Javascript - You should be using some kind of tool for the purpose of tracking traffic, which means you will have to copy and paste some kind of javascript code into your website for that tool to track that information. Blog Checklist. Sub-heading.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

markempa

DECEMBER 11, 2008

Should you write a blog exclusively for search engine visibility? Business blogs can offer little-known companies name recognition, and the chance to boost traffic and generate leads well beyond what they'd get if they were simply offering a list of goods and services for sale on their website.

SEO 120

SEO Lead Scoring Lead Ranking Traffic 120

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. Here’re some tips to help you get the more leads you need to succeed with your Network Marketing business.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online.

Social Media 100

Social Media Blogger Business Media 100

Go Beyond SEO

JULY 27, 2018

That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. They don’t need to relate directly to the law since potential clients will only be interested in those when they need your services. Lawyer Blogging.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. How can your product or service help them?

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Go Beyond SEO

JULY 27, 2018

That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. They don’t need to relate directly to the law since potential clients will only be interested in those when they need your services. Lawyer Blogging.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Go Beyond SEO

JULY 27, 2018

That same survey found that 45 percent of all traffic to law firm websites is driven by LinkedIn, so posting on social media can only help you make connections. They don’t need to relate directly to the law since potential clients will only be interested in those when they need your services. Lawyer Blogging.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Nowadays, Patel regularly writes in-depth marketing tutorials.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Adobe Experience Cloud Blog

JANUARY 6, 2017

Matt Heinz is the President and CEO of Heinz Marketing which offers consulting services that cover B2B demand generation, pipeline management, sales enablement, content strategy, inside sales effectiveness, marketing technology, and driving revenue and results. vpU8iyHP1x via @pulpstrategy #brands #marketing #socialmedia.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website. The business blog to end all business blogs. Did I miss anything?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. You can decide just where you would like to feed your blog.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Consider Netconcepts.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

DECEMBER 20, 2011

Ebooks to help you learn broad inbound marketing strategies: 25 Website 'Must Haves' for Driving Traffic, Leads and Sales. The Ultimate How-to Marketing Guide. The Essential Step-by-Step Guide to Internet Marketing. 11 Examples of Online Marketing Success. 2011 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hinge Marketing

MAY 18, 2020

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world. In reality, virtual marketing is a trend with an extensive history and many well-developed practices and procedures. No geographic constraints.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Anything Goes Marketing

DECEMBER 3, 2006

Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast. It really works and I come away from the podcast with some better insight into the sales and marketing process. Drive website traffic. B2B podcasting, business blogs.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Online Marketing Institute

NOVEMBER 18, 2010

Granted, a blogs potential ROI (return on investment) will vary from business to business, but here are 5 good reasons to blog. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont. Traffic is the lifeblood of internet marketing.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ".

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. It will help to drive more traffic to your site where you could build a deeper relationship with them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Don’t just rely on analysis, refine your list based on relevance to your business, products and services. My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. There are a few dead links in here and a few service with strange terms of use, but most of these links are active and useful.

RSS 20

RSS Best Practices Business Blogger 20

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. Lulu Lulu takes a different approach to their blog.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Industrial Marketing Today

JUNE 3, 2010

> Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Why does online marketing content cause so much angst?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Orbitmedia ).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. Likeable Blog. TopRank Marketing Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

KoMarketing Associates

MAY 2, 2017

The increase in B2B influencer marketing has been a steady increase: last year we published a news article in reporting many B2B marketers are looking to increase their budgets for influencer marketing. Have them post about your software, products, or services on the platforms your target audiences uses most.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141