Webbiquity

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). Ultimately, they can be exponential.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. A case study breaks down the process your business went through with a client to help them achieve the results they were seeking. What are Case Studies in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. Start there!

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Blogs are seen as key sources of information rather than just promotion. Create a dialogue.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

BenchmarkONE

AUGUST 13, 2020

However, if you have a small business, you will initially face several problems. Some of these include intense competition from big companies, gaining the trust of new customers, and the right way to position your product. Targeting the right audience might be the first and the most crucial marketing strategy for any business.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Audience.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. 7 Common SEO Myths to Throw Out the Window Immediately "), or being controversial (e.g. " target readers!

Template 28

Template Business Blogging Planning Buyer Personas 28

SmartBug Media

JANUARY 23, 2019

Here’s a secret: That content is only helpful for people who are familiar with your business. If you want to attract new website visitors, you need to create helpful content about your industry that educates and inspires them to continue learning. Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

PureB2B

JUNE 13, 2017

Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

JANUARY 2, 2013

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? Despite growing interest in the concept of social business , less than 20% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

MARCH 4, 2019

They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. Yoast is one of my favorite tools for writing SEO-focused content.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

PureB2B

JUNE 13, 2017

Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Social media is mostly used to give quick updates about the business, blog, and sometimes, product and services.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

FEBRUARY 2, 2015

However, the three social networks you should focus on depend on your niche or industry. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Setting up and growing a business blog is critical to your brand’s long-term success. billion active users.

Social Media 100

Social Media Social Marketing Media Business 100

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Webbiquity

MAY 10, 2011

Publishing has historically relied on advertising, or sponsorships, to pay for content production. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Webbiquity

MAY 30, 2010

SEO, SEM and Web Design. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. David Leonhardt takes on Jeff Foxworthy with his own list of 50 signs you may be a redneck SEO, including “If your other Mac is a truck, you might be a redneck SEO.&#. Tasteless, but funny.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Hubspot

DECEMBER 7, 2011

LinkedIn Answers allows members to ask and answer business-related questions. Sure, marketers can use the tool to answer questions and promote their business' industry expertise, but the potential awesomeness of Answers goes far behind that obvious use case. Then use those topics as fodder for your business blog.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Marketing Insider Group

DECEMBER 6, 2021

Could a blog really be that important? Your blog makes your website and products more visible and accessible to your current and potential customers. It makes your brand more trustworthy , establishes authority in your industry , and makes it more likely customers will choose you when it’s time to make a purchase.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Blast Campaigns Lead Scoring 28

Hubspot

AUGUST 10, 2011

Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. 10 Tips for Writing the Worst Blog Post Ever. Talk all about your products and services (and how awesome they are). Image Credit: Alexei Kuznetsov.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Marketing Insider Group

OCTOBER 3, 2023

Though effective SEO is a long-term play, we’ve got the best SEO tips to immediately improve your page position. Put Organic Content Creation Above Technical SEO Tips We can’t emphasize this enough: Create content that appeals to humans. Sure, SEO best practices encourage search engine crawlers to index your site well.

Lead Scoring 285

Lead Scoring Lead Ranking SEO Tips 285

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. Approximately 66% of people have discovered a new business on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

The Lead Agency

MAY 12, 2022

Blogging has become a staple in almost every B2B marketing strategy. Rightly so, because in today’s era blogging is one of the single most powerful digital marketing tactics to optimise SEO, establish your company as an authority in the industry AND, if done properly, start to convert those visitors to genuine leads.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

ClearVoice

NOVEMBER 30, 2021

Educational and engaging content will convince customers you are a leader in your industry. Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. Content marketing helps SEO. Delivering content consistently serves to reinforce that viewpoint.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

KoMarketing Associates

MAY 2, 2017

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Social Media.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. When combined with other SEO techniques, blogging 2-3 times a week can lead to a 177% traffic increase. How would anyone have found it?

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252