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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

Webbiquity

Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. So what’s a small business owner like you going to do about it? We get it, you’re busy. 5 The Content Isn’t Useful.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

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How To Start A Blog For Your Small Business

Buffer

A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties.

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The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

If you’d like to share your brand content on prominent industry blogs, avoid the sins below. Your only purpose for the guest post is to promote your business or get a few backlinks you think will help with your SEO. There’s no effort made to actually produce informative content that will benefit readers.

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Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

“Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist. HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing. Identity Matters: How Content Strategists Build Trust and Loyalty. Click To Tweet.

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11 Editorial Guidelines Every Business Blog Needs

Hubspot

Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. Explain the blog's objective.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. Are you transparent regarding your affiliations? Are you transparent regarding your affiliations?