Hubspot

OCTOBER 14, 2010

Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

DECEMBER 7, 2011

While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. One of the biggest opportunities for inbound marketers is LinkedIn's Answers platform. Then use those topics as fodder for your business blog.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Why, you ask?

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Each has its own pain points and needs the right content to address them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

FEBRUARY 7, 2013

But any savvy inbound marketer knows that forms are the way of the online conversion world. But there's another dynamic content kid on the marketing block, and his name is Progressive Profiling. Raise your hand if you hate filling out forms! So if I had to guess, I'd bet that a lot your hands are raised right about now.

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Hubspot

MAY 9, 2019

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Content Marketing Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

MARCH 2, 2016

1) Personas. Everyone knows that you should build out detailed personas before starting a campaign so I won’t waste much time here. If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! Note what content your competitors are sharing and how. What tone do take?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Single Grain

FEBRUARY 17, 2022

There is no doubt that SaaS is the future, and businesses are leveraging the power of several SaaS tools and solutions to optimize their business processes. In this guide, I will share the best B2C and B2B SaaS marketing agencies that will help you to improve your MRR (Monthly Recurring Revenue) and minimize SaaS customer churn.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

SEPTEMBER 17, 2018

For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

AUGUST 21, 2017

The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees. If you're a business on LinkedIn, it can also be a fantastic marketing tool.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

FEBRUARY 6, 2012

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Section 2: Style and Tone.

Template 28

Template CMS Development Content Rules 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JANUARY 30, 2013

Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Encouraging Blog Contributions.

Work Management 28

Work Management Marketing Management Blogger Guidelines 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

DECEMBER 29, 2014

But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. 2) Buyer Personas. Here''s a helpful template for creating a buyer persona to get you started.). Who are your ideal customers?

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

JUNE 7, 2010

B Blog - This is short for web log or weblog. Blogs are usually maintained by an individual or group of people. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material such as photos or video.

RSS 28

RSS Blogspot Blogger Tagging 28

Hubspot

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. Blogging Lead Generation Strategies. Repeat business. Convert traffic to leads.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?). Email Marketing. Video Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. Algorithm – The algorithm refers to the program that sorts out all the available content on the social platform.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Magisto

OCTOBER 3, 2019

Advertising – Promoted content on social media. Analytics are either provided by social platforms or by more thorough tools like Google Analytics. It also includes the people watching or engaging with a piece of content even they’re not following the report. Blogs publish content regularly. Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

APRIL 27, 2015

Every post you create should be designed to provide a solution to one of your buyer persona's pain points. However, writing without clearly defined buyer personas in place is essentially the equivalent of blasting rap music at Grandma's 90th birthday. Check out these free buyer persona templates to get you going.).

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? Marketing Interactions , August 3, 2010 When I was growing up, my father used to tell me, “Just focus on doing one thing—and do it right.&# quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

FEBRUARY 11, 2013

5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Business Blogging.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28