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Composability and usage-based pricing go hand-in-hand for martech applications

chiefmartech

The classic SaaS subscription models have used seat-based and tier-based pricing. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Or both: you pay for seats, but the price per seat goes up for higher tier subscriptions.

Pricing 97
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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said.

Pricing 41
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How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127
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How marketers can use cognitive biases to influence customer decisions

Martech

In the article, the researchers presented findings from a study in which participants were given a choice about a life and death scenario. Given the stakes, how did the researchers frame the different treatment options? But did the decoy really play a big role in nudging students towards the $125 bundle? The bad news?

Bundling 100
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Accounting Firms Should Change Their Business Models Now – Six Reasons Why

Hinge Marketing

There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services. Better customer service (19%).

Business 174
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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

Well, that’s a series of upsells, because every customization you add increases the price. We’ll discuss pricing your upsell later in this guide. Limit the Price Increase Bitcatcha recommends that you don’t price your upsells too high. And you can also offer better deals for early renewals.

Examples 122
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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. And what if after you use the discount, it’s exactly at a price that you’re willing to pay?