Remove Bundling Remove Price Remove Product Remove Segmentation
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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

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How to make AI-driven segments work in composable CDPs

Martech

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. What do CDPs packaged with data science provide?

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Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Mereo

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. 6 KEY PRICING INPUTS TO GATHER Before any decisions start to form, your team needs the right input and data to inform them.

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce.

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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. This can be a headline that adapts to the shopper’s name, age, geographic location, etc, product recommendations that change according to a shopper’s personal preferences, and so on.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

Contact management tools: You need a CRM plugin that can handle a lot of contacts and segment leads based on customer behavior interests. Price: Finally, make sure the price is within your budget. Segmentation: Instead of sending the same generic email to your entire list, get better results by segmenting.

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