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| | SALES CHALLENGER
DECEMBER 7, 2011 [Bundling, Price] 10 Trends Every Sales Exec Must Know For 2012
At this point in the purchase, needs are scoped, the purchase is funded, and price is often being benchmarked. And this is why customers are increasingly able to de-bundle our solutions and drive the purchase into the realm of price-based order fulfillment. They see the impending RFP, concessions, the price pinch, and/or strong likelihood of being the dreaded comparison set.
| | WEBBIQUITY
JULY 31, 2012 [Bundling, Price] Nine B2B Marketing Lessons from College Visits
Address price straightforwardly—but find ways to avoid “sticker shock.” B2b marketers can’t entice buyers with promises of government financial aid, of course, but there several other tactics that can be employed to minimize price objections, such as: • Offer your product in a modular fashion, so it can be purchased and implemented one affordable piece at a time.
AUGUST 7, 2013 | HUBSPOT
[Bundling, Price] How to Satisfy Every Stakeholder In Your Next Website Redesign
JULY 21, 2013 | HUBSPOT
[Bundling, Price] More Sharknado Coming Your Way, and Other Inbound Stories of the Week
APRIL 8, 2013 | HUBSPOT
[Bundling, Price] 7 Steps to Transforming Into an Inbound Agency
JULY 31, 2012 | WEBBIQUITY
[Bundling, Price] Nine B2B Marketing Lessons from College Visits
DECEMBER 13, 2011 | MARKETING LEADERSHIP COUNCIL
[Bundling, Price] 10 Sales Trends for 2012
DECEMBER 12, 2011 | INSIGHTIQ BLOG
[Bundling, Price] 6 Vital Holiday E-Commerce Tactics
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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 14, 2011 [Bundling, Price] ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. ClickDimensions pricing ranges from $4,000 to $12,000 per year based on email volume. Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. Let’s start with ClickDimensions , a system I explored last September but never wrote about. What’s missing from the list is CRM integration. Rather, it works directly from Microsoft Dynamics CRM files. But I digress.
| | HUBSPOT
JULY 21, 2013 [Bundling, Price] More Sharknado Coming Your Way, and Other Inbound Stories of the Week
Stock prices, acquisitions, and morale are all up according to the Washington Post , but the folks over at ReadWrite aren''t letting her enjoy it. The SyFy team is wisely capitalizing on the social success of the show (which was arguably more impressive than its viewership, which rang in at a paltry-in-TV-terms 1.37 'Happy sweltering Sunday, readers! At least it''s sweltering here.
| | ACHIEVE MARKET LEADERSHIP
AUGUST 23, 2011 [Bundling, Price] Quit Fooling Yourself!
Design the interviews to be wide-ranging and open ended, not structured: Surveys are best when they are open-ended and allow for a lively give-and-take between the interviewer and the subject. Point products, at “cheaper” list price, can actually be the most expensive when the overall package is considered. Having better products and better prices alone won’t be enough.
| | INSIGHTIQ BLOG
DECEMBER 12, 2011 [Bundling, Price] 6 Vital Holiday E-Commerce Tactics
Amazon , for example, allows users to browse through gifts bundled for specific interest groups-from Mom and Dad to Co-worker and even "Someone with Everything". Additionally, users can filter or cap a price range to show only suggestions within budget. For many online retailers, the holiday season comprises a sizeable chunk of their annual sales.
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HUBSPOT | MONDAY, APRIL 8, 2013 [Bundling, Price] 7 Steps to Transforming Into an Inbound Agency
Step 5: "Create a pricing and service package model that allows you to provide retainer-based services.". With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. Eventually, he began to bundle those services. You could just bundle what you’re selling now, but chances are that won’t work,” Roetzer says. That enables them to their determine costs so can they properly price when the service is ready to be launched. 'You can’t teach an old dog new tricks. We know. We’ve seen it done time and again. Step 1: “Commit. It worked. MORE >>
MARKETING LEADERSHIP COUNCIL | TUESDAY, DECEMBER 13, 2011 [Bundling, Price] 10 Sales Trends for 2012
At this point in the purchase, needs are scoped, the purchase is funded, and price is often being benchmarked. And this is why customers are increasingly able to de-bundle our solutions and drive the purchase into the realm of price-based order fulfillment. Most sales organizations are unwittingly encouraging their salespeople to pursue opportunities falling into the previously discussed 57% range, where the customer is abundantly clear on their needs (and what they want to pay). It originally appeared on their blog, T he Sales Challenger.). So what did we miss? MORE >>
HUBSPOT | WEDNESDAY, AUGUST 7, 2013 [Bundling, Price] How to Satisfy Every Stakeholder In Your Next Website Redesign
What He Says: Your SEO specialist''s reaction may range from the panicked "Don''t touch anything!" Where do you keep the pricing page?". Famed book and music critic Whitney Balliett once playfully quipped that “A critic is a bundle of biases held loosely together by a sense of taste.” 'Undergoing a website redesign? You poor thing. 68% of marketers like you undergo a website redesign every year to 18 months. Those redesigns, on average, take about four months to complete. Source: The Science of Website Redesign ). The C-Level Executive. Our site''s not working. MORE >>
TOM PISELLO | MONDAY, NOVEMBER 29, 2010 [Bundling, Price] Five Reasons You May Not Be Spending Enough on Content Marketing
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now. For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan pages. “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions. MORE >>
BUSINESS GROWTH DEVELOPMENT | FRIDAY, DECEMBER 10, 2010 [Bundling, Price] How To Sell More Without New Customers
The Multi Buy Can Help You Sell More Often a buyer will regularly purchase a product, or range products, especially so with consumer sales. If however, in the same time frame you sold 3 units for the price of 2 (i.e. If you were selling a license of software you might sell them in blocks and scale your pricing accordingly to make it attractive for customers to make a larger group licenses purchase. Even consumer goods retailers sell computer and printed bundles or TV, recording and playback packages. Lets say your retail product costs you £1.25 profit. MORE >>
- [Bundling, Price] Five Reasons You May Not Be Spending Enough on Content Marketing THE ROI GUY | MONDAY, NOVEMBER 29, 2010
- [Bundling, Price] How To Sell More Without New Customers BUSINESS GROWTH DEVELOPMENT | FRIDAY, DECEMBER 10, 2010
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