55 Fresh Ideas for Your Christmas Newsletter
DECEMBER 14, 2014
Provide Price-Sensitive Suggestions. If your customers tend to be budget-conscious, make their decisions a little easier by offering a gift guide or shopping list that’s segmented according to price range. Bundle Products/Services. Could a discount on bundled services or products make life easier for your customers this season? Image source. Gift Guides.
Nine B2B Marketing Lessons from College Visits
JULY 31, 2012
Address price straightforwardly—but find ways to avoid “sticker shock.” B2b marketers can’t entice buyers with promises of government financial aid, of course, but there several other tactics that can be employed to minimize price objections, such as: • Offer your product in a modular fashion, so it can be purchased and implemented one affordable piece at a time.
More on Marketing to Things
Customer Experience Matrix
DECEMBER 30, 2014
But most agree that they’ll want machines to have some discretion such as how far to travel for the lowest price gasoline or how to balance cost vs. quality when selecting hotel rooms. The trick will be to understand the algorithms that machines use to calculate value and to offer the most attractive bundles taking into account value, price, and actual cost. Sticking with cars, they could easily expose their maintenance and performance records to nearby merchants via short range wireless. It gives a whole new meaning to the term, “red light district”. Sheesh.)
7 Steps to Transforming Into an Inbound Agency
APRIL 8, 2013
Step 5: "Create a pricing and service package model that allows you to provide retainer-based services.". With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services. Eventually, he began to bundle those services. You could just bundle what you’re selling now, but chances are that won’t work,” Roetzer says. We know. Step 1: “Commit.
More Sharknado Coming Your Way, and Other Inbound Stories of the Week
JULY 21, 2013
Stock prices, acquisitions, and morale are all up according to the Washington Post , but the folks over at ReadWrite aren''t letting her enjoy it. (As if she''s reading any of our commentary, anyway.) The SyFy team is wisely capitalizing on the social success of the show (which was arguably more impressive than its viewership, which rang in at a paltry-in-TV-terms 1.37 Let''s dive in.
Five Reasons You May Not Be Spending Enough on Content Marketing
The ROI Guy
NOVEMBER 29, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.
ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
Customer Experience Matrix
FEBRUARY 14, 2011
Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. ClickDimensions pricing ranges from $4,000 to $12,000 per year based on email volume. Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. Let’s start with ClickDimensions , a system I explored last September but never wrote about. What’s missing from the list is CRM integration. Rather, it works directly from Microsoft Dynamics CRM files. But I digress.
How To Sell More Without New Customers
Business Growth Development
DECEMBER 10, 2010
The Multi Buy Can Help You Sell More Often a buyer will regularly purchase a product, or range products, especially so with consumer sales. If however, in the same time frame you sold 3 units for the price of 2 (i.e. £7 for 3) and the cost to sell them was still only £1.25, you’ve just made a £5.75 If you were selling a license of software you might sell them in blocks and scale your pricing accordingly to make it attractive for customers to make a larger group licenses purchase. could be frank and open with Nic as he is first and foremost a professional! profit.