SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? So, discounting can lead to higher sales. Read on to find out!

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Litmus

NOVEMBER 24, 2023

While email marketers (justifiably) emphasize Black Friday email campaigns in their holiday email strategy, it’s not your only shot to hit your end-of-year goals. This year, Green Monday lands on December 11th, 2023, but marketers don’t need to stick to a strict schedule with this event. The “Green” stands for, well, American money.

Urgency Marketing 88

Urgency Marketing Best Practices Bundling Promotion 88

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. The xx% discount urgency play: “This deal is only good for this quarter.”

B2B Sales 114

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 114

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. A lead magnet is a great way to incentivize opt-ins, as visitors get something valuable (and often free!)

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Optinmonster

APRIL 19, 2023

Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. This can lead to repeat business and positive word-of-mouth advertising.

Promotion 68

Promotion Examples Urgency Marketing eCommerce 68

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content. There are 2 factors at play.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Huptech Web

JULY 7, 2023

Coupon code marketing strategies are here to save the day and supercharge your sales. Forget about the flashy ads and complicated marketing tactics for a moment. Wrapping Up We’ll guide you on this journey, unraveling the mysteries of coupon code marketing and equipping you with the tools to succeed. Well, guess what?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

FunnelEnvy

FEBRUARY 19, 2024

Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. Slow pages lead to an increased bounce rate. Frictionless Lead Capture.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Velocity Partners

NOVEMBER 29, 2023

It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Do you consolidate? Re-prioritize?

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

SalesIntel

JULY 28, 2023

Yet, through the change, and diversification of the sales funnel, many seemed to have lost track of what is important to their business, and more so, how to garner engagement with their customer leads. The sales funnel consists of five essential levels , and each plays a vital role in the overarching marketing process.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

Optinmonster

JANUARY 21, 2021

Are you looking for the right lead generation tool for your online business, but not sure which one to go with? So if you’re serious about getting better, higher-quality leads into your funnel, then you definitely need the right lead generation software. OptinMonster is the world’s #1 lead generation software.

Marketing Automation Services 59

Marketing Automation Services Budget Programs Top of Funnel Bundling 59

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday SE Ranking - SE Ranking is an all-in-one SEO software with SEO tools that every marketer needs.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Through a flash sale, you can easily create a sense of urgency of time and FOMO (fear of missing out). Let’s say a new lead signed up for a discount code. How do you recover this lost lead?

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

The Customer

MARCH 31, 2021

Here are five valuable lessons marketers should pocket from the GameStop trade event, from the architect or GameStop’s own loyalty program. As a perceived extension of the marketing department, a new loyalty initiative may seem like an easy in-house investment. This leads to the next point ….

Loyalty 52

Loyalty Buzz Advertising Agencies Lead Ranking 52

ConvertKit

OCTOBER 29, 2021

Today, I’m giving you a step-by-step Cyber Monday 2021 marketing plan to promote your products, reach a wider audience, and increase sales. I spoke with Fani Purdy , a Marketing and Business Development Strategist who has taken part in Black Friday and Cyber Monday. Your step-by-step Cyber Monday 2021 marketing strategy.

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

DAGMAR Marketing

FEBRUARY 23, 2023

This is where advertising comes in—by creating and promoting effective ads, clinics can increase their brand awareness, generate leads, and ultimately convert those leads into new patients. In today’s competitive market, plastic surgery clinics need to do more than just rely on referrals to attract new patients.

Paid Search Agency 52

Paid Search Agency Ads Urgency Marketing Advertising Agencies 52

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Optinmonster

OCTOBER 24, 2022

Are you looking for creative Black Friday marketing ideas to grow your business? In this article, we’ll share our favorite proven marketing ideas for Black Friday to help you make the most of this important marketing opportunity. 25 Black Friday Marketing Ideas to Try in 2022. How to promote your Black Friday deals.

Paid Content 58

Paid Content Planning Marketing Budget Paid Search Agency 58

Salesforce Marketing Cloud

OCTOBER 11, 2023

The discovery call happens after the prospect has shown interest in your company and converted from a cold lead to a warm opportunity. And, although we’re discussing discovery calls as a step in the sales process, discovery is in fact a constant from lead to close. Don’t end a discovery call without uncovering that level 10 pain.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Budget Programs 59

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. Using marketing automation tools to send the right content to the right people at the optimal time.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. ” It looks like this: Mixed Product Bundling. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

Marketo 120

Marketo Marketing Automation Services Enterprise Management Marketing Management 120

Directive Agency

APRIL 15, 2022

Leads evaluate Visme by using the free version, engaging with newsletters, reading online reviews and comparing it to competing software. SaaS customer journey maps are useful strategic tools that help marketers, salespeople and business owners alike understand how customers interact with their platform. Generate leads.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

seo.co

MAY 24, 2021

The AOV calculation is simple – some might even say elementary – but it has a significant impact on the overall health and profitability of marketing campaigns for your ecommerce business. Product Bundles. It’s called product bundling. An example of a product bundle for a sporting goods website would be a “T-ball starter set.”

Order 105

Order eCommerce Lead Ranking Lead Scoring 105

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand. Do you want to improve your brand’s credibility?

Tools 67

Tools Work Management Marketing Management Best Practices 67

Huptech Web

FEBRUARY 2, 2023

When it comes to increasing revenue, most marketers’ first instinct is to find more customers, but that isn’t the only way to grow. AOV is a great strategy that allows businesses to grow without spending a fortune on marketing and advertising. A good AOV can also increase without increasing marketing and sales.

Order 52

Order Lead Ranking Lead Scoring Bundling 52

Hubspot

JULY 15, 2014

This is a story that all marketers -- ecommerce marketers, in particular -- go through every day. Leading brick and mortar retailers like Macy’s and Harrods are known to spend small fortunes on window dressing their stores. You can also use inventory as a tool to create urgency. What made Patty leave?

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

SmartBug Media

SEPTEMBER 27, 2023

Prepare your business for e-comm’s busiest day of the year with these Black Friday marketing ideas from SmartBug Media’s® e-commerce experts. 8 Strategic Black Friday Marketing Ideas for Your E-Commerce Business BFCM weekend comes only once a year, so you must make your Black Friday marketing strategies count.

SMS 59

SMS Planning Marketing & Strategy Bundling 59

LeadSquared

SEPTEMBER 17, 2021

While you might be scrambling for the right lead , your prospects will be barraged by competitors. . How then, do you ensure, that you are responding to these customers with the right message at the right time; how do you build an effective marketing automation strategy ? 7 Elements of a powerful marketing automation strategy.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Automation Automation 97

Optinmonster

FEBRUARY 11, 2021

If you want your business or blog to be successful, you need to use email marketing. Email marketing is one of the best ways to engage and build relationships with your customers. With a list building plugin, you don’t need coding or design skills to create stunning, targeted lead capture forms. So how do you pick the best one?

Ad Building 80

Ad Building Best Practices Lead Capture Template 80

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Referral Rock

NOVEMBER 1, 2019

A variety of businesses use loyalty programs as part of their marketing strategy. They also offer a point system that leads to a $5 off coupon. In time past, we had rewarded these customers with airtime minutes and internet data bundles, however, we realized it was becoming overly predictable. Referral Vs. Loyalty Programs.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Optinmonster

OCTOBER 27, 2022

Do you need some Black Friday email marketing inspiration? Shoppers who purchase through email spend 183% more than customers who don’t receive email marketing campaigns. This means more recovered revenue and a better ROI on your email marketing. Everlane: Values-Based Marketing. Our first pick is Everlane.

Template 68

Template Examples Urgency Marketing Marketing Automation Services 68

Zoominfo

MAY 24, 2023

For enterprise sales leaders, that means the conventional wisdom around KPIs should be continually questioned — just as companies recalibrate their go-to-market efforts to meet changes in buyer behavior. Now, that’s a major component of the model and how leads are routed to specific reps, regardless of a prospect’s size.

Enterprise Management 130

Enterprise Management Zoominfo Sales Cycle Lead Ranking 130