KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Without this, your outreach initiatives lack trust and credibility. 5 Ways to Use LinkedIn Groups to Build Influential Connections.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Business Goals : Identify why this individual might be performing research. SEO and PPC Keyword Research. How do they go about researching new solutions and vendor capabilities?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It supports larger brand-building strategies. It’s a way to reward high-value customers in a feature highly visible to the business community.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

OCTOBER 13, 2016

Consistent, relevant, and informational blogging can help educate your target audience as well as answer to their pain points. Content marketing can help build trust and authority for your brand, thus giving credibility to your solution or offering. Demonstrate Expertise Through Blogging/Content Marketing.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

DECEMBER 1, 2015

However, in today’s age of new marketing and advertising tactics, success can be measured at a broader business level. It’s also a good idea to put a list of metrics together and explain their impact on search and overall business. 18 Ways To Build Trust Within Your Online Network. Developing a Voice in a Community.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. It’s a place to make connections and build customer trust and loyalty. Another bonus feature that Bench does is to tag businesses that they mention in their posts.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Provide thought leadership in support of business development initiatives.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

NOVEMBER 27, 2018

Be Patient: Google will have to “trust” your content before it is featured. When asked about keyword density, we believe it really comes down to educating the individual asking the question about how Google’s algorithm has changed, and therefore SEO best practices. Does Keyword Density on a Page Impact Rankings?

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

AUGUST 18, 2020

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. 41% of marketers think video is THE best content format for building relationships that generate leads. Remember the old rule in B2B: People do business with people.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 16, 2018

Below are some tips for educating your colleagues across departments on the power of B2B content marketing. Educating Marketing. Here are some points to consider as you educate the marketing department on the power of content and earn more budget: Brand Trust and Awareness. Educating Sales. Educating the C-Suite.

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. Finding the right platform for your business is crucial to an effective social strategy. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. As detailed in my previous post, I outlined several aspects of a LinkedIn profile that aid in establishing trust and credibility.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

AUGUST 20, 2019

Business to Business (B2B) companies have not escaped from the shift in marketing trends. In just one country, you may find they speak many different languages , have varying levels of education, or simply behave differently. Business Skills. If you think about it, Google didn’t even exist until 1998.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. For instance, an e-book on link building isn’t probably going to give you as much insight as one on link building for e-commerce retailers (if that’s your industry).

Resources 124

Resources Top of Funnel Content Paper 124

KoMarketing Associates

APRIL 6, 2017

Shoot videos or first-person blog posts about what it was like to build your latest product. These types of journeys into your company and its inner-workings will make customers feel closer to what you have to offer, and increase their trust in your business. What Products Do You Think About in The Shower?

B2B 169

B2B Paper Content Lead Ranking 169

KoMarketing Associates

OCTOBER 27, 2015

Action marketers need to take: These stats tell us as marketers that we need to establish trust and present buyers with uninterrupted information they need in order to begin the decision-making process. In fact, the highest level of human interactions occurred during the “education” phase of the purchase process.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

KoMarketing Associates

JUNE 27, 2012

In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you. Build a Reputation: The end goal of any content marketing initiative is to reach your audience. But great content doesn’t distribute itself.

Content 120

Content Verticals Social Media High Quality Lead 120

KoMarketing Associates

FEBRUARY 17, 2015

2 ) Trust is not given, it’s earned. Offering up fresh, reliable and useful information will further the level of trust that leads or site visitors have for the brand. Many B2B leads stay in the pipeline for quite some time, presenting content marketers with an opportunity to continuously educate and build credibility.

Content Marketing 120

Content Marketing Planning Content Marketing & Strategy 120