KoMarketing Associates

OCTOBER 8, 2019

As marketers look ahead to 2020, new research suggests that they will have large budgets at their disposal to achieve their top objectives. Marketing budgets as a percentage of firm revenues has risen as a result. As of this year, marketing currently accounts for 12% of firms’ overall budgets. Budget as a Marketing Obstacle.

Customer Surveys 121

Customer Surveys CMO Custom Publishing Statistics 121

KoMarketing Associates

DECEMBER 14, 2017

The “2018 Digital Marketing Plan Survey” from Ascend2 discovered that in the new year, the most important objectives to accomplish through a digital marketing plan will be to increase lead generation and drive sales revenue. This is followed by improving brand awareness and increasing website traffic.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. At least 16 percent claimed that it will rise by more than 30 percent.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

JUNE 12, 2017

As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital. In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

KoMarketing Associates

FEBRUARY 16, 2017

As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives. The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies.

Customer Surveys 120

Customer Surveys B2B Marketing Brand Identity Branding 120

Customer Experience Matrix

MARCH 30, 2012

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Many surveys ask similar questions, which gave me some choices during my preparation. Today I’ll do that.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022. who claim they are focused on the future.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. The majority of respondents (52%) stated that their budget is not tied to their strategy. of the overall budget. within the next year.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Per the report, “B2B teams had the largest marketing budgets.”

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

Marketing Budget 90

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 90

KoMarketing Associates

DECEMBER 13, 2022

Although marketers specializing in app development and deployment have aggressive key performance indicators (KPIs), new research suggests they are facing tighter budgets. Most respondents (37%) stated that they are working with a smaller budget than last year, and only 33% claimed that they are reaching their KPIs.

Marketing Budget Creation 191

Marketing Budget Creation Statistics Marketing Budget Marketing & Strategy 191

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Other companies that treat experimentation as an afterthought, or pursue it only if they have extra budget, do not realize the same performance gains.” >>> Need an extra pair of hands?

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

KoMarketing Associates

OCTOBER 26, 2022

However, most marketers (31%) said that only between 11% and 49% of their marketing budget is dedicated to ABM. Approximately 23% of respondents stated that less than 10% of their budget goes toward ABM. The majority of marketers (33%) also state that they have seen a moderate improvement in their relationship with customers.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

JUNE 23, 2022

With this in mind, the majority of marketers (38%) claim that they anticipate spending between 25% and 50% if their budget on their metaverse, AR, and VR social strategy within the next two years. Marketers Still Lacking Influence Over Budget Decisions. Marketers are clear early adopters.”.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Source: B2B Reviews Why we care. Get MarTech!

Allocation 128

Allocation Marketing Report B2B Marketing B2B 128

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Most respondents who say they have been “very successful” (79%) spend more than 10% of their total marketing budget on content.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. For the survey, Brand Keys asked 463 CMOs and brand managers about what is keeping them up at night, honing in on potential problem areas from the past year.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. Dig deeper: How to overcome marketing budget cuts and hiring freezes Be that as it may, for the employed it remains a good time to be a martech professional. Download your copy of the 2024 MarTech Salary and Career Survey here. a layoff or dismissal).

Customer Surveys 124

Customer Surveys Promotion Marketing Report Trends 124

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% In fact, research and development budgets are 7.2%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. You don’t need a large budget to rank organically or compete with big business. Key Takeaways. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

KoMarketing Associates

AUGUST 3, 2021

In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed. As marketers continue to shift their focus toward social media as a channel, previous research suggests that they intend on boosting their budget to achieve their initiatives.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. This share of the budget is expected to grow. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. over the coming years.

Marketing Management 106

Marketing Management Marketing Budget Budget Programs Forrester 106

Webbiquity

OCTOBER 17, 2023

Content Marketing: Growing and Maturing How are content marketing budgets holding up in these challenging times? Budgets are growing. of content marketers had larger budgets last year than the year before. expect budget increases this year. How are goals and strategies for content marketing changing? An eye-opening 91.6%

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

JANUARY 11, 2023

However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. However, they are up against several obstacles, including budget challenges (29%) and a lack of resources/personnel (24%).

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Martech

APRIL 25, 2024

A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. This is based on a survey of more than 1,300 SMB owners and operators in North America, the U.K. and Australia.

Resources 72

Resources SMB Sample Marketing Management 72

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. in the spring survey. The survey had 316 responses from marketing leaders at for-profit U.S. Marketing budget. Marketing budgets have dropped near to pre-Covid levels, with marketing expenses accounting for 10.6%

Allocation 120

Allocation Marketing Budget Forecasting Lead Scoring 120

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. Lack of time/staff/resources (48%), lack of quality data (35%) and lack of budget (33%) remain the top barriers to success.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

JANUARY 24, 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. Additionally, not everyone is seeing ROI from ABM initiatives just yet. About 38% cited difficulties surrounding sales and marketing alignment.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

MAY 30, 2023

Consider your budget. Consider your budget and choose a platform that offers the features you need at a price your business can afford. Investing in a marketing platform with automation features will save your team time and help scale your marketing efforts.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. ABM is NOT just for larger-sized organizations; smaller-sized organizations spend a greater percentage of their marketing budgets on ABM versus larger-sized organizations (typically 15 to 20 percent).

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200