Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? It’s time-consuming, yes.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Vision Edge Marketing

DECEMBER 13, 2022

In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. The best place to start is to understand the purpose of a budget. We all have one.

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. The Center for Exhibition Industry Research found the average company puts more than 30% of their total marketing budget into events and exhibits. This results in more than $24 billion in spending on trade shows each year in the U.S.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. Most industries have at least one key event that your prospects attend. However, trade shows are costly, and measuring ROI can be complicated. Invite prospects via personalized email to a pre or post show meeting.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

Trade Show 58

Trade Show Marketing AI Lead Scoring Lead Ranking 58

Schubert B2B

OCTOBER 12, 2017

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. Observe and Learn. It’s a unique venue.

Trade Show 54

Trade Show B2B Budget Programs B2B Sales 54

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. How can you pivot that budget to something else meaningful?

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. Depending on the size and stage of the organization, this budget dedication can balloon to 30 percent or even 50 percent. It’s clear that events, trade shows and conferences are big spends for businesses.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

Trade Show 59

Trade Show B2B Work Management Marketing Agencies 1 59

markempa

MAY 11, 2010

And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Have your sales people invite their prospects to visit your booth and set up meetings in advance 29.

Trade Show 120

Trade Show Lead Generation Tips Lead Scoring 120

Zoominfo

DECEMBER 15, 2020

It’s a science — understanding the market + humanization + appeal = (hopefully) more fitting prospects. Prospects typically get countless cold calls reaching for sale — so you still have to stand out from the (auditory) crowd. Organize Prospect Info by Building a Database from Scratch. I don’t have the budget for that.”.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

Trade Show 48

Trade Show B2B Work Management Marketing Agencies 1 48

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. Trade-show registration lists. Those who attend a learning event.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Sharpspring

AUGUST 18, 2017

Attending a trade show is expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to hand out to booth visitors.

Trade Show 52

Trade Show Mobile Advertising Marketing Automation Services Mobile Marketing 52

Webbiquity

OCTOBER 16, 2018

To increase the likelihood your prospect will actually learn about your offering at the right time, here are six ways to cut through the noise and get their attention. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Biznology

MARCH 23, 2018

The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. Budgets continue to shift to digital channels. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

sagefrog

DECEMBER 13, 2023

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. That’s because networking at trade shows allows you to interact directly with buyers, publications, and influential business leaders.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Launch Marketing

JUNE 7, 2023

Primary research can be going directly to your prospects, others who operate in a different niche within the same market and current customers. While not directly from prospects or customers, this gives a wide overview of what the market is saying. Teams may have planned to host an in-person launch event or exhibit at trade shows.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Marketri

APRIL 17, 2024

The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing. Should you keep pouring lots of money into those same trade shows every year? Here’s my take. CEOs want strategic marketing direction. Not unless the ROI justifies it.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Oktopost

AUGUST 24, 2021

of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. With this in mind, you can divide your audience into: 30% prospects. Trade Shows.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events. What’s clear though is that the industry will never return to 2019.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Vision Edge Marketing

FEBRUARY 15, 2018

This should add up to your total marketing budget. For example, how many existing or prospective qualified attendees are expected to come to the trade show and/or webinar? Does it net you the budget that enables you to be successful? Itemize each vehicle and program’s cost and sum the total.

Planning 180

Planning Marketing Budget Creation Marketing Plans ROI 180

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. During the pandemic, your customers and prospects could be anywhere, physically. Consider launching a public virtual event, to attract new prospects.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Martech

AUGUST 24, 2021

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person.

Personalization 126

Personalization Planning Trade Show Conference 126

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. But sellers have been challenged to build trust through relationships.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. Because most industry events come with a cost—time away from your desk, budget, travel, etc. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Zoominfo

SEPTEMBER 23, 2020

“Re-creating our ICP not only helped us find a path to high-value prospects,” Cooper said. “We That’s a significant percentage that gives me the opportunity to invest budget in resources that will accelerate our sales cycle. We were able to open up roads that otherwise didn’t exist. Seriously, upwards of 40%!

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189