Marketing Insider Group

JANUARY 30, 2023

After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function. as a services marketer in captive software and technology organizations. Who doesn’t want that – now!

Thought Leadership 202

Thought Leadership Trends SME Paid Search Agency 202

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 93

Storytelling Brand Identity Branding Paid Search Agency 93

KoMarketing Associates

MAY 16, 2018

“These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. In 2018, an average of 47 percent of digital video budgets will go toward producing original content. B2B Marketers and the ROI of Video Content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Marketing Insider Group

DECEMBER 29, 2020

It now accounts for about 80% of all marketing channel budgets. Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. Brand Storytelling. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Biznology

FEBRUARY 16, 2018

I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach. NASA also often uses this tool to teach science. teaching about the desirable but subjective attributes of a brand. Like this post?

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision.

Allocation 111

Allocation Barriers Lead Scoring Lead Ranking 111

Content Standard

APRIL 23, 2024

Where the headlines get it wrong Professor Scott Galloway paints a picture of “Mad Men” CMOs who hang their hats on industry awards and cling to big advertising budgets. Shapes the narrative around the value of marketing: Be an articulate storyteller. Thankfully, I know very few CMOs who fit this description.

CMO 86

CMO Enterprise Management Planning Work Management 86

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. But keep in mind that this moment full of challenges also presents opportunities. The trick, as many researchers found, is to adjust and reallocate your budget rather than gutting your chance at growth. Economic uncertainty.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 167

Storytelling Barriers Class Paper 167

nDash

NOVEMBER 19, 2020

Presently, I am the Executive Director of Wichita Public Schools.”. Storytelling is what I do best. Online program management . I harness the power of storytelling, content marketing, and creativity to create content that better connects with audiences and helps you expand your reach. Public and Private School Principal.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. And it resulted in one of the highest ROI-producing programs my last company ever saw. I had no team and no budget. Executives and marketers alike protested, saying, “Our job is to sell software.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This wisdom also applies to sales conversations and marketing.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

nDash

NOVEMBER 12, 2020

Currently, oversees external communications programs and activities, including media relations, public relations and community relations, for a nationally recognized law firm. . Marketing communications writer, strategist and leader who views the world through the eyes of a storyteller. Stories matter and give meaning to our lives.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Content Standard

DECEMBER 19, 2023

Studies by McKinsey and others point to the fact that challenging market conditions present brands with a unique opportunity to capture a larger share of voice and market share amidst the silence of competitors. We devised a tool to help brands achieve this cost-effectively at scale with AI.)

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Martech

APRIL 5, 2023

When times get tough, marketing budgets get cut. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely. If you don’t have one, come up with one, even if it’s just for the present quarter. Furthermore, 76% of UK and 70% of U.S.

Tactics 122

Tactics Email Marketing Planning Marketing Budget 122

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Cold, hard numbers help marketers validate their influence, justify budget and maybe even live happily ever after. Scott Brinker , the chief technical officer at ion interactive, has been a leading voice stressing the need for businesses to adapt to the rapid emergence of MarTech tools.

Storytelling 58

Storytelling Marketing Attribution Paid Search Agency Budget Programs 58

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Featured Video: Online Marketing Strategy on a Budget.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClickZ

FEBRUARY 7, 2022

We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale. I will never forget when I got my Starbucks Gold Card in the mail: In a world where most loyalty programs live inside apps and online accounts, I had a physical card with my name on it. . Think small to win big.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Salesforce Marketing Cloud

JUNE 28, 2023

Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script. Before presenting your pitch to the buyer, conducting research will also eliminate unnecessary noise distracting them from the sale.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Navigate the Channel

DECEMBER 14, 2023

It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner.

Social Media 65

Social Media Allocation Social Marketing Media 65

Engagio

SEPTEMBER 9, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Check out Part 1: Build a Budget and own your ABM! Orchestrating and contributing to the creative and storytelling aspects of ABM campaigns.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Cold, hard numbers help marketers validate their influence, justify budget and maybe even live happily ever after. Scott Brinker , the chief technical officer at ion interactive, has been a leading voice stressing the need for businesses to adapt to the rapid emergence of MarTech tools.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Cold, hard numbers help marketers validate their influence, justify budget and maybe even live happily ever after. Scott Brinker , the chief technical officer at ion interactive, has been a leading voice stressing the need for businesses to adapt to the rapid emergence of MarTech tools.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

LeanData

FEBRUARY 4, 2016

That’s why storytelling is important. Cold, hard numbers help marketers validate their influence, justify budget and maybe even live happily ever after. Scott Brinker , the chief technical officer at ion interactive, has been a leading voice stressing the need for businesses to adapt to the rapid emergence of MarTech tools.

Storytelling 40

Storytelling Marketing Attribution Paid Search Agency Budget Programs 40

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

AUGUST 28, 2019

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. Imagine you run a program that delivers $10 in revenue for every dollar you spend?

ROI 100

ROI Content Marketing Work Management Planning 100

Sprout Social

APRIL 28, 2020

In addition to craving more influence, social marketers also struggle to secure the budget and resources they need. To resolve these shortages of influence, budget and resources, social media managers need data on their side. They also need to know how to present that data in a digestible way for others. The tools you’ll use.

Social Media 118

Social Media Media Enterprise Management Thought Leadership 118

Contently

APRIL 19, 2016

In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” The panelists used their own experiences to provide tangible solutions for the best ways to build, nurture, and staff a lucrative content program. Feed the mid-funnel pipeline.

Sales Qualified Leads 110

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 110

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? This is critical to building a narrative for your data storytelling to highlight how your social efforts are paying off in relation to your organization’s broader marketing strategy. Click Create. You now have a new GA4 Property.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. The SKO played a major role in that result.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Martech

OCTOBER 4, 2021

The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech. Other key psychological tools at marketers’ disposal include scarcity bias, authority bias, the power of “free” and the power of “now.”

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

Contently

AUGUST 22, 2017

I use it in three different presentations. Which was the Greatest Content Marketing Program Ever™, as anyone in the industry will tell you.). In response, brands started building content teams and earmarking experimental budgets for content marketing. In hindsight, this was the wrong approach. A Content Transformation.

Paid Content 166

Paid Content Content Marketing Content Forrester 166