Hubspot

APRIL 13, 2021

To take full advantage of these benefits, you need to choose the best software for live webinars. Read on to discover our favorite candidates for a live webinar platform, divided by category for easy research. The Best Live Webinar Software. Best Webinar Software for Marketers. Best Webinar Software for Marketers.

Webinar Metrics 90

Webinar Metrics Enterprise Management Budget Programs Work Management 90

Oktopost

SEPTEMBER 4, 2019

Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Their clients are provided with market analysis and presented with undiscovered opportunities.

Budget Programs 81

Budget Programs Research Software CMO 81

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sprout Social

APRIL 25, 2024

It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan. It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches. Download the template 5. Download the template 11.

Social Media 94

Social Media Template Work Management Marketing Management 94

KoMarketing Associates

MAY 30, 2017

But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Valasys

MAY 22, 2023

Choosing the right software and specialists, such as Essential IT , can mean the difference between achieving success or facing failure. With countless applications available, how can you ensure that your small business utilizes the best software to support efficiency, productivity, and success?

Small Business Marketing 52

Small Business Marketing Budget Programs Software Business 52

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. Discover what a digital marketing agency is and what it can do for you.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

TrustRadius Marketing

OCTOBER 21, 2022

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Human resources management software (HRMS) can be used for almost all your employee management needs.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. Talk to colleagues or managers who have presented to them. Do your research.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Martech

JULY 24, 2023

As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program. Acquisition Adding subscribers is critical for your email program’s health. They just want to get the email address and go.

Budget Programs 84

Budget Programs Optimization Cross-Selling Opt-out 84

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Metadata

JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. According to research from the Ehrenberg-Bass Institute for Marketing Science, companies buy new computers every four years and consumers buy new vehicles once a decade. Aston Martin hasn’t advertised in years. That’s how.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Top Rank Marketing

AUGUST 4, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. It doesn’t really matter how much extra budget you have if you’re not going to spend it effectively.”. This program would pay for itself!”

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. Digital disruption is real and everyone does their own research online now. Most companies and presenters love to talk about themselves. Rational Drowning.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Champion Communications

FEBRUARY 8, 2023

Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. Measurement misalignment Recent research from Gartner found that CEOs’ top priority for 2023 remains growth – despite the current economic downturn.

PR 62

PR Research B2B CMO 62

Hubspot

NOVEMBER 7, 2019

But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Sendible may be the answer to unkempt management: it's a tool fit for an agency with clients. Sendible has a royalty-free image search tool and a Canva integration. Image Source. Image Source.

Budget Programs 99

Budget Programs Social Media Tools Enterprise Management 99

Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? Sales automation tools can take over the following CRM-related tasks: Logging emails and phone calls. Sales automation tools are designed not just to remedy these issues, but to apply your rules and logic to execute processes like : Lead scoring. Follow up timing.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Enterprise Management Work Management 98

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 96

Paid Content Research Product Youtube 96

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Social Media 101

Social Media Work Management Marketing Management Media 101

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. These are real thoughts present in the day-to-day planning of a demand generation marketer. Alternative ways to use your event marketing budget. Balancing Your Budget with Intent Data. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development.

Research 105

Research Content Marketing Paid Search Agency Content 105

B2B Marketing Directions

DECEMBER 11, 2022

Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. Read on to find out why marketers should spend part of their marketing budget on things that may not work. The primary goal of these capabilities and programs is to drive short-term performance.

Allocation 52

Allocation Marketing Budget Creation Budget Programs Marketing Budget 52

Belkins

JANUARY 21, 2020

This analysis includes: Hardware and software. Apps and tools. What is their most common choice of digital instruments and programs? How do your prospects implement their software and platforms of choice? Whenever we talk about data research, it comes with a “don’t try this at home” hint. Ways of use.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 125

Marketing AI Enterprise Management Paid Search Agency Work Management 125

TrustRadius Marketing

MARCH 11, 2022

Parents may be able to meet with teachers via web conferencing or other online collaboration tools. Technology-based projects can also inspire students to think and collaborate as opposed to memorizing, whether they’re using the web for research or to correspond with other students or experts who are not physically present.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. Getting to all the sessions and programs was impossible even with a small team. And you need to leverage event tools that can track revenue.

Lead Ranking 119

Lead Ranking Lead Scoring Top of Funnel Budget Programs 119

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. Training and Support: Inquire about the training required to use the software and the available customer support.

Enterprise Management 105

Enterprise Management Marketing Management RFI RFP 105