Online Marketing Institute

NOVEMBER 2, 2009

Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

MARCH 24, 2010

Digg - A really popular news/bookmarking site that can bring your articles massive exposure. Submitting your article to Digg takes interested readers directly to your article and your site, where they can also browse archived articles and check you out. This can be done inexpensively, so almost any budget can handle it.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JULY 14, 2010

Budget cycles dictate this ebb and flow. You get your budget in January and the decision to fund the typical roster of technology projects at your client was decided upon in December. There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase. Tweet This! Share this on Facebook.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Webbiquity

FEBRUARY 9, 2010

Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. In computer hardware and software, 55% of firms plan budget increases while 5% say they will cut budgets. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

DECEMBER 1, 2010

“Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. That leaves only 20% of the market left to fight over.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

JULY 21, 2010

The software may be real time but the sales people aren’t. How about on the front end with your budget and invoicing? In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. How about your partner community and the leads you have given over to them. That’s on the business impact side.

Resource Management 100

Resource Management Work Management Digg Planning 100

Webbiquity

APRIL 26, 2010

How effective is demand generation software? A brief but insightful post contending that there is no such thing as “demand creation,&# only demand identification and lead nurturing–and counseling marketers to undertake the right kinds of programs, then have patience. Why is content marketing becoming critical? Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

JUNE 15, 2010

It has a purpose and needs a budget. Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior. It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. ET on Friday, January 28, 2011.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. It’s no longer the biggest ad budget that wins. Answer prospect questions. Develop relationships with influencers.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Buzz Marketing for Technology

JUNE 27, 2008

CIO Executive Programs. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2010

B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Geographic display—a global campaign needs a higher budget than one limited to one or a few countries.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JANUARY 12, 2010

Maybe a company with $20 billion in sales and a $600 million annual marketing budget doesn’t need webbiquity, but smaller enterprises without Super Bowl-size advertising budgets can certainly benefit from it. This is obviously a high-level view of the elements of webbiquity. Share this on del.icio.us. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

MAY 24, 2010

The primary budget effect of social media marketing is to shift costs from media buying to labor. The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs. Since social media marketing is labor-intensive, we should offshore it. Ooh, not a good idea.

Social Media 100

Social Media Social Marketing Media Rules 100

Buzz Marketing for Technology

MARCH 18, 2010

There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. But what if you don’t have a listening platform?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JUNE 25, 2010

Each project has a specific objective, timeframe, budget, and resource allocation. While RainToday.com has offered to pay me a small commission for anyone who signs up for their training program, I wouldn’t have published this post if I didn’t believe that this is an excellent program for talented but sales-challenged consultants.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

APRIL 19, 2010

Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Budgets consequently must shift from buying one-way media to adding personnel or supplementing staff with outside experts who can successfully engage potential buyers in product conversations. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 10, 2010

Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value. Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. Share this on del.icio.us. Tweet This!

Adwords 100

Adwords Tips PPC Tactics 100

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

JUNE 27, 2008

Third, the knowledge worker communicates and collaborates using an extremely broad array of tools and mechanisms: synchronous, asynchronous, one-to-one, one-to-many, many-to-many, voice, text, video, etc. I knew the productivity gains were going to be there, but I lacked the tools and methodologies to make a convincing case.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

readwrite

DECEMBER 14, 2010

Would-be advertisers are asked to select from 5 categories of monthly ad budget, ranging from below $10k through over $100k, and choose whether they would like their campaigns to begin in 1 to 4 weeks, 1 to 3 months or 3 months from now. “Selling trending topics is like gaming Digg,” Falls said.

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. Digg - Digg is a social news website that allows members to submit and vote for articles. Disqus - Disqus is a comment system and moderation tool for your site.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

I think they represent many of the uses of rapid elearning software and demonstrate the value the tools bring to their organizations. One training manager told me that they used to send their staff out to learn Flash programming. In fact, they now train their subject matter experts (SME) to use the tools.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Hubspot

APRIL 23, 2024

Joseph Whiting , a solutions consultant for Lucid software, says he likes these two buzzwords because “we don’t wanna just sit back and wait for your solution; we wanna see you diagnose and build it. Noel Diggs says. The phrase applies to staff, programs, projects, products, etc. Which initiatives should be structured first?

Consulting 57

Consulting Marketing AI Conversion Deliverability 57

WebMarketCentral

MAY 18, 2007

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Many successful social media programs take months (or even more than a year) to really germinate. Can a social media program go viral? Social Media is Inexpensive False.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. A blog can serve many functions, depending on whether or not the blog is the business (revenue stream) or a tool (for commerce, community, etc.). Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How can you create effective online video content on a budget? Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Content Standard

OCTOBER 14, 2016

Are you fully committed to your content marketing program? There are a couple of key reasons marketers haven’t fully committed to their content marketing programs. Secondly, companies seem to lack the patience required to nurture their content marketing program and let it take root. Think about it: 20 percent.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

WebMarketCentral

JULY 30, 2009

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. You have no way of even accurately identifying all of those points of exposure, much less assigning a value to each one. RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

Webbiquity

FEBRUARY 21, 2011

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. Email Marketing Tips and Tactics. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100