Marketing Insider Group

FEBRUARY 3, 2021

There are always pros and cons to in-house vs. outsourced decisions, but we believe strongly that a content marketing agency like ours can deliver more return for every dollar you invest. Because that is our goal: content marketing ROI. A content-specific agency’s quality advantage doesn’t end there.

Marketing Agencies 2 269

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 269

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Terminus

JUNE 15, 2021

This is truly a world-class team, and I’m thrilled to be part of this next stage of growth. ABM is so much more than marketing; it’s how go-to-market teams work together to drive long-term revenue growth, and Terminus is building the most complete platform available. 2020 was a record year for this team.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

Inbox Insight

APRIL 11, 2022

That is why message consistency that lines up to your overarching multi channel marketing strategy is so important. B2B multi channel strategy requires a blend of best-in-class tactics. Once live, close monitoring and regular reporting sequences during campaigns keeps your marketing spend on track.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Allocadia

APRIL 8, 2019

And, according to SiriusDecisions, fewer than 20 percent of B2B organizations are comfortable with their ability to quantify return on marketing spend. If only one in five are confident in their ROI, the rest are struggling and still learning. Better budgeting and planning are critical to improving marketing performance.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

PureB2B

MAY 30, 2022

Improve Sales and Marketing Messaging. Personalisation delivers 5-8x more ROI on marketing spend than generic messaging. You need to be personalising every marketing and sales message you can. If a prospect doesn't think your email or call is relevant, they're not going to be in touch with you again.

Paid Search Agency 62

Paid Search Agency Sales Qualified Leads Validation Lead Scoring 62

Content4Demand

FEBRUARY 7, 2019

B2B Budgets Expand. 40% of B2B Brands Set to Increase Marketing Budgets in 2019. Increased marketing spending this year points to its growing priority in the business budget. The B2B world continues to struggle with ROI measurement, driving conversions and aligning sales and marketing.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

Digilant

JANUARY 19, 2021

And, as a result, it benefits the brand’s overall ROI and business goals. Invespo found that marketers that exceeded their revenue goals were using personalized techniques 83% of the time, and businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Management 52

ViewPoint

MARCH 6, 2012

And nothing speaks louder than words when it comes to motivating sales: IDC says B2B companies’ inability to align sales and marketing teams around the right processes and technologies can cost them upwards of 10% or more of revenue per year. Moreover, Best-in-Class companies report a 31.6% for Industry Average firms and a 6.7%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. for each $1 in server capital spending, increasing to $0.70

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Heinz Marketing

DECEMBER 6, 2017

In short, when making decisions about ABM, how will you: Ensure your ABM plans align to the marketing organization’s goals. Track what resources you have invested (both people and budget). Measure the results (not just outcomes, but ROI)? This is where Marketing Performance Management (MPM) comes in.

Account Based Marketing 53

Account Based Marketing Enterprise Management Work Management Planning 53

Martech Advisor

DECEMBER 6, 2019

This is how different departments in an organization are impacted by calculating CLV: Marketing: Are the current marketing spends and channels justified and relevant to bring in new customers as well as offer enough for existing customers? Appropriate spends & higher ROI. Individualized CLV calculation.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Kapost

SEPTEMBER 9, 2016

Ineffective management of the content operation has led to an estimated $958M per year in inefficient and ineffective content marketing spend for mid-to-large B2B organization. Enter Modern Marketing at Scale: A Framework for B2B Content Operation. ROI metrics are valuable but usually harder to get.

Lead Ranking 48

Lead Ranking Work Management Marketing Management Marketing Budget 48

Leadspace

AUGUST 16, 2017

For B2B marketers, greater personalization means more efficiency and greater ROI. Marketing efforts won’t be wasted on unqualified leads or accounts, and sales will similarly save time by only focusing on genuinely qualified prospects. Tailoring content more personally also means their marketing spend can go a lot further.

Marketing AI 54

Marketing AI Work Management B2B Marketing Marketing Management 54

Terminus

NOVEMBER 11, 2019

Are your SaaS metrics are in that tricky place between “really good” and “best-in-class”? To make the final push towards profit and achieve best-in-class SaaS metrics, there’s one strategy we recommend: account-based marketing. On the contrary, a successful account-based marketing strategy can help you achieve the opposite.

Account Based Marketing 20

Account Based Marketing ABM Ideal Customer Profiles Churn Rate 20

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better?

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

Anything Goes Marketing

SEPTEMBER 13, 2009

Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. How Email Contributes Further Down the Sales/Marketing Funnel. Therefore email opens as an example is not good enough.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Adobe Experience Cloud Blog

JULY 12, 2011

Figuring all of this out is a daunting task for even the most seasoned of marketers. To succeed – and win – in this highly complex and lightning-fast business environment, marketers must possess the speed of a world-class sprinter, the quickness and strength of a NFL middle linebacker, and the balance and finesse of a martial arts master.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

accelerate agency

APRIL 12, 2023

How is SaaS marketing different? Why do B2B companies need SaaS marketing? In total, RingCentral (with some digital marketing assistance) achieved over $180 million in leads generated by SEO, 3.5 million additional visitors, a 40% increase in ARR and an ROI of 120:1.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Single Grain

SEPTEMBER 19, 2019

Small Business Administration recommends spending 7-8% of your company’s revenue on marketing, but in reality, businesses typically spend more than that. Gartner’s 2018 CMO Survey found that marketing budgets actually averaged about 11% of their revenue: Click here to download it for free right now!

Allocation 84

Allocation Marketing Budget Paid Search Agency Work Management 84

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 75% of marketers recognize SEO as their most effective content strategy. DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

Allocadia

FEBRUARY 6, 2018

What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out! About Anna: “The Lighthouse that Keeps Everyone on Target” Since 2011, Anna Soo has led the Marketing Operations function at Commvault.

Class 40

Class Planning Budget Programs Marketing Automation Services 40

Outbrain

JULY 15, 2020

I think it’s still going to be very hard to have really positive actions and ROI against ad units, right? When it comes to monetizable pages in the midst of a crisis, are there any tactics Direct Sales teams oversee to keep Marketers spending? I think that’s why the philanthropic angle works really well.

Paid Search Agency 26

Paid Search Agency Video Marketing Advertising Agencies Top of Funnel 26

Martech

DECEMBER 20, 2023

First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This not only delivers tangible, high-value ROI, but it directly addresses the strategic issues that C-suite executives are most concerned with in their digital transformation journeys.

Marketing AI 102

Marketing AI Analytics Enterprise Management Planning 102

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. World Class Customer Experience. We’re seeing a massive shift in beliefs about what marketing actually is.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Zoominfo

JULY 11, 2018

Almost 65% of B2B marketers say their current overall content marketing success has increased (much more/somewhat more) compared to one year ago ( source ). 78% say higher quality, more efficient content creation led to the increase in content marketing success ( source ). B2B Content Marketing ROI.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Unbounce

OCTOBER 11, 2018

The full course, Creating Dedicated Landing Pages: How to Get Better ROI for Your Marketing Spend , is hosted by Unbounce VP of Product Marketing Ryan Engley and comprised of 11 videos totalling a quick 31 minutes. Anyone running marketing campaigns! Who’s it for? But in particular, those who execute on them.

Landing Pages 83

Landing Pages Course Video Marketing Word of Mouth 83

Allocadia

APRIL 5, 2019

What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out! Here were two tools that our teams love to use — Allocadia for managing our marketing spend, and Workfront for managing tasks.

Planning 59

Planning Work Management Budget Programs Advertising Agencies 59

Martech

NOVEMBER 15, 2021

Marketing Evolution. A marketing attribution model (via Marketing Evolution). New York-based Marketing Evolution helps enterprise marketers get the most from their marketing spend through the company’s marketing performance operations SaaS platform and its separate services. A sophisticated UI.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Allocadia

APRIL 3, 2019

Because of Allocadia, we’re now a key player in providing transparency into our marketing investments. Then it was time to add in technologies that would enable marketing to thrive within that new framework. How did Allocadia help the Helena and the NI team gain insight into their marketing budget?

Marketing Budget 52

Marketing Budget Work Management Marketing Management Marketing Budget Creation 52

Zoominfo

JULY 21, 2019

B2B Content Marketing Success Almost 65% of B2B marketers say their current overall content marketing success has increased (much more/somewhat more) compared to one year ago ( source ). 78% say higher quality, more efficient content creation led to the increase in content marketing success ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

SpotMe Blog

MAY 4, 2021

Boosted Event ROI. You will easily boost your event ROI with a hybrid conference, because you’re providing many more engagement opportunities for attendees and are able to simply and instantly track it. The single best way to boost your ROI is to make sure your event goals are clearly defined in the first place.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Kapost

FEBRUARY 22, 2017

When it comes to the ROI of content, increasing the size of our “I” isn’t automatically going to bump up our “R.” . Instead, we need to scale our content marketing efforts strategically. . And Agile teams can get more out of every dollar they spend. boost in return on marketing spend.

Planning 92

Planning Content Marketing Budget Programs Work Management 92

Webbiquity

APRIL 14, 2014

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 4 Marketing Management and Measurement Stats. 42% say they can calculate ROI only some of the time, rarely or not at all. ( B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

JANUARY 2, 2015

Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. The Claim: Investing in a content marketing team is crucial to building your business. Content Marketing Institute ). State of Inbound Marketing ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

SEPTEMBER 6, 2016

To even make the case for more budget, you need to show how your current marketing contributes to filling your school's enrollment class with the right number of ideal students. The first place to start is determine where your marketing budget and efforts are giving you a return, and where they can be better spent.

Budget Programs 28

Budget Programs Marketing Attribution Lead Ranking Allocation 28