Kapost

SEPTEMBER 9, 2016

Ineffective management of the content operation has led to an estimated $958M per year in inefficient and ineffective content marketing spend for mid-to-large B2B organization. And we’re obsessed with finding a solution. Enter Modern Marketing at Scale: A Framework for B2B Content Operation.

Lead Ranking 48

Lead Ranking Work Management Marketing Management Marketing Budget 48

ViewPoint

MARCH 6, 2012

According to McKinsey principal Mary Ellen Coe, “…CMOs need to be stewards of customer engagement and experience, which means they need to manage and influence the experience positively across the organization.” Moreover, Best-in-Class companies report a 31.6% for Industry Average firms and a 6.7%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. by 2010 [2].

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 12, 2011

But, since the above described “seat” discussions seem to be continuing unabated, I would offer the following recommendation to senior marketing professionals, and those that aspire to be: Don’t just occupy that seat at the senior management table…truly own it. Social media made up about 3 percent of spending on the chart.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

Single Grain

SEPTEMBER 19, 2019

Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. A Radical Way of Looking at Marketing Budgets. Marketing budgets are useless.

Allocation 84

Allocation Marketing Budget Paid Search Agency Work Management 84

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A marketing attribution model (via Marketing Evolution).

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Allocadia

APRIL 3, 2019

They produce automated test equipment and virtual instrumentation software. When Helena Lewis, Senior Group Manager for Global Marketing Operations and Technology at NI, saw the disconnect between upstream plans and downstream output, she knew things needed to change. The Solution: A New Framework and Outlook.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Marketing Budget Creation 52

Zoominfo

JULY 21, 2019

For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. Keep reading these statistics for new insights, best practices, and inspiration for your own content marketing strategy. In comparison, 86% of B2C marketers use content marketing ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Valasys

JULY 30, 2019

Display advertising requires a lot of patience & can take a bit longer to give positive ROI, depending upon the buying cycle associated with a particular product. Marketers spend a lot of time thinking about their buyers — who they are, what they need, and how to reach them.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

SEPTEMBER 6, 2016

Everyone is looking for more marketing budget. To even make the case for more budget, you need to show how your current marketing contributes to filling your school's enrollment class with the right number of ideal students. Determine your current ROI on your efforts. How Are You Using Your Budget Now?

Budget Programs 28

Budget Programs Marketing Attribution Lead Ranking Allocation 28

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. Find out more about Full Circle Insights at www.fullcircleinsights.com.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Single Grain

SEPTEMBER 12, 2019

Branding, speaking your audience’s language, choosing appropriate platforms for your product, and figuring out which marketing strategies are most effective for your target market can be a real challenge. What Is Influencer Marketing? Referrals have long since been one of the most effective marketing strategies.

Paid Content 101

Paid Content Marketing Budget Brand Identity Branding 101

Full Circle Insights

FEBRUARY 1, 2021

We are honored to have our latest product recognized as a best-in-class top marketing solution from The Stevie Awards and are excited to continue to offer marketers the best solution for connecting the digital dots. Full Circle University SEO Series: Campaign Attribution for Digital Marketing.

Full Circle Insights 40

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 40

Marketing Insider Group

OCTOBER 19, 2015

This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. And it will require content marketers to get pretty damn good at showing ROI. Ads we are willing to pay an ad blocker to avoid. Carlos Hidalgo.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150