Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

ANNUITAS

AUGUST 30, 2018

As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). Why is marketing’s story so different than sales? Lack of Trust in the CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Marketing Insider Group

MAY 26, 2020

Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

ViewPoint

FEBRUARY 24, 2016

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? What should I know about Account-Based Marketing?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 111

Marketing Mix Marketing Attribution Lead Ranking Planning 111

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. What’s this content marketing strategy thing all about? Content also has a big part to play in business. The missing element is a clear content marketing strategy. Reduce your marketing budget.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Zoominfo

AUGUST 3, 2022

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. Unfortunately, that’s not really an actionable business tactic. All too often, marketing budgets are the first to be scaled back.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

B2B Digital Marketer

MARCH 28, 2024

In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. The significance of trust in B2B advertising and how to establish it.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn.

Social Media 312

Social Media B2B Thought Leadership Media B2B 312

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

Work Management 59

Work Management Customer Surveys B2B Marketing Paid Search Agency 59

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

The Effective Marketer

FEBRUARY 20, 2013

Once upon a time, marketers just played the quantities game. Pay for the biggest audience you can afford – whether that’s a billboard, newspaper advertisement, radio or otherwise – and trust that increased sales after the fact resulted from that investment. Note: This is a guest post by Ashley Verrill.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

Heinz Marketing

MAY 25, 2021

By Maria Geokezas , VP of Client Services at Heinz Marketing. What the pandemic has taught us, is that being agile, thinking in hybrid marketing formats is the only approach marketers can be certain of. What does hybrid marketing mean? . Also described as omnichannel or multi-channel marketing.

Planning 130

Planning Work Management Multi-Channel Marketing Management 130

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. As B2B Marketers we are all coming to terms with this new reality and questioning what it means for us and our businesses. EventTrack).

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Content Standard

DECEMBER 10, 2020

As physical marketing spend shifts to digital channels, brands are looking to sales enablement and demand generation. During a recent visit to the Harvard Business Review, I used up my free allotment of articles. As the Harvard Business Review (HBR) notes, presenting with empathy and transparency is key.

Sales Management 126

Sales Management Top of Funnel Marketing & Strategy Banner Ads 126

Mailmunch

JULY 13, 2021

The process of lead generation and sales can be overwhelming. While every department needs your attention, you cannot look after every functionality, marketing campaign, or optimization requirement. . Improve your email marketing impact. Kickstart your sales . Running a Shopify store is not a piece of cake.

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

SmartBug Media

MAY 10, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 59

Product Urgency Marketing Ideal Customer Profiles Marketing Management 59

Varicent

MARCH 26, 2020

Stop every automated message Sales sequences/cadences Email blasts Nurture programs Scheduled blogs Scheduled social posts Rewrite everything (net-new content is better) Everything is changing fast Get into the headspace for 6-weeks or 12-weeks from now Write everything as if you’re in Italy You don’t have time – do it now. We want comfort.

P2P 88

P2P Blast Campaigns Rules Top of Funnel 88

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Growth Marketing & digital hyper-personalization.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. For example: connecting the marketing team with external marketing influencers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. Where to increase your content spend.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. Let’s jump into the details.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Lake One

JULY 22, 2020

B2B marketers are flush with myriad data points to measure and report on. In B2B SaaS it can be really misleading because marketing could be burning cash under the disguise of driving leads – leads that aren’t doing anything. There are a few core B2B SaaS marketing metrics every organization should keep their focus on.

Lead Ranking 55

Lead Ranking B2B Marketing Planning Marketing Qualified Leads 55

Velocity Partners

JUNE 20, 2023

It’s processed in the part of our brains called the amygdala — an amazing bit of kit: In a matter of microseconds it contextualizes an immediate threat against our entire lived experience and decides a course of action: stay and fight or flee. But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you.

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

Schubert B2B

MAY 26, 2023

Competition is at an all-time high, and potential customers are becoming more wary of spending huge sums of cash. Any business operating in a B2B market needs to give themselves every advantage possible. Let’s discuss why digital marketing is important for B2B. Digital marketing campaigns can strengthen brands.

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. It’s not always pleasant, according to the Corporate Executive Board: 87% of the terms sales and marketing use to describe each other are negative. They sing the same song, but in very different ways.

Sales Qualified Leads 115

Sales Qualified Leads Top of Funnel Marketing Qualified Leads B2B Sales 115

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. It is also important to remember that everyone inside the business creates content. Utilization. Performance.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100