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Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

Via Marketo. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Via BtoB Magazine. Build A Content Hub That Converts.

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BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Adobe Experience Cloud Blog

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Here at Marketo, we exercise marketing forecasting to guarantee results, justify marketing budget and prove marketing as an essential part of the revenue team.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We plan on having some analysis on this report in the coming weeks. ” View the full report. Optify B2B Lead Generation Report.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. Stay Tuned.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is East Coast Bureau Chief for BtoB Magazine. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. Stay Tuned.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc.

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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.