ViewPoint
APRIL 26, 2013
This practice will return detailed insight into ways to improve the company''s processes and additionally help lessen the number of leads that could be dropped in the hand-off from marketing to sales. Via Marketo. More than half of B2B marketers say they are improving e-mail by adding segmented content. Via BtoB Magazine.
Adobe Experience Cloud Blog
JUNE 24, 2010
The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack. This enthusiasm got me thinking.
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KoMarketing Associates
APRIL 11, 2013
For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research Defining the Modern Marketer. The Definitive Guide to Marketing Automation. ” View the full report.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.
markempa
AUGUST 1, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Adobe Experience Cloud Blog
JUNE 7, 2010
Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. Want to see an example of some not so boring B2B marketing? Check out our online quiz- You Don’t Know Jack about Online Marketing.
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