KoMarketing Associates
SEPTEMBER 18, 2012
BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. Of the 10 most popular goals social media addressed, eight were deemed effective by 40 percent or more of respondents polled.
The Point
NOVEMBER 14, 2014
Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. Second, let’s consider what the survey respondents most likely meant by “lead quality” in this context.
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Buzz Marketing for Technology
DECEMBER 15, 2009
So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.
Buzz Marketing for Technology
DECEMBER 15, 2009
So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.
Sales Engine
AUGUST 2, 2017
Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.
ViewPoint
JULY 18, 2013
Can Fewer Leads Mean More Sales? Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads. Learn what steps she took to align her sales and marketing teams to increase lead quality and sales. Via BtoB Magazine. The Five Greatest Inhibitors to Sales Effectiveness.
markempa
AUGUST 18, 2006
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