Marketing Insider Group

DECEMBER 5, 2013

78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Late stage content is still needed.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. We are already starting to see advertisers consider content marketing over advertising to try and do just that: show customers they care. There was a problem connecting to Twitter.

BtoB 100

BtoB Conference Social Media Twitter 100

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. He was a monthly columnist for BtoB magazine for seven years. Don’t just tell your audience to look at something; make it something they have to look at.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   This allows you to make sure you are sending the right content to the right people without wasting marketing dollars on those who will be unreceptive to your offers.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Digital B2B Marketing

APRIL 30, 2012

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Share your thoughts in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Highest Quantity and Quality of Lead Content or Offers. Content Offers Ranked by Impact on Lead Acquisition Quantity. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

B2B Marketing Zone Posts

JULY 9, 2009

Narrow is the New Wide for B2B Marketing Content - Marketing Interactions , June 3, 2009. Content Marketing Today , June 26, 2009. BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009. Is Twitter a Critical Part of your Resume?

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. B2B Marketing Content Turn Offs - Marketing Interactions , July 9, 2009. Twitter (101). ScoopD , July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. It’s not difficult to find out what content about you exists on the internet. It also uses a number of Twitter accounts for business news and the industrial index. Online Content Marketing Results: Poll Says 50% Dissatisfied.

Tips 100

Tips Ning BtoB Digg 100

KoMarketing Associates

JUNE 6, 2013

Content Marketing World. Content marketing is a critical component of B2B marketing strategy and Content Marketing World, created by the Content Marketing Institute , appears to be a must attend event for B2B marketers entrenched in this initiative. Conference Dates & Location: September 9 – 11 in Cleveland, OH.

Conference 120

Conference B2B Marketing Planning B2B 120

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. As the Kenneth Cole fiasco on Twitter showed us, the crisis can come from anywhere, even within.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 100

Social Media Digg Media RSS 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Marketing Insider Group

JANUARY 25, 2011

Why does B2B Marketing content stink? Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? Yesterday I asked the question in Twitter: “what is the biggest challenge in B2B Marketing. I had a number of answers on content. How can we lead our organizations to become customer-driven?

B2B Marketing 100

B2B Marketing Planning B2B BtoB 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. It’s all based on Facebook’s algorithm called EdgeRank. Share this on Facebook. Tweet This!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. B2B marketers to increase content marketing spending, study finds. BtoB Magazine. Twitter more popular with B2B marketers but LinkedIn brings more B2B leads. BtoBOnline.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Hinge Marketing

AUGUST 8, 2013

The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine , and explores the skills and technologies marketers need to optimize ROI initiatives. Engagement (delivering value-based content through the right channels). Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Top Rank Marketing

JULY 28, 2023

MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Reuters Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey] 69 percent of U.S.

Twitter 56

Twitter B2B Marketing B2B Paid Search Agency 56

MLT Creative

JANUARY 20, 2012

We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Do you know where your B2B twitter message is? your content can gain attention more easily," he writes. BtoB Magazine. Stay aware. It's 10 pm. When there is less other noise to compete with.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. He defines this as getting the right marketing content assets to the right seller at the right time in the right place in the right format to move an opportunity forward.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. May 28, 2009. Social Media.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Hinge Marketing

JANUARY 14, 2015

SEE ALSO: The Art of Advanced Email Marketing: A/B Testing Right message, right audience, right time For professional services firms, email marketing is all about getting the right content in front of the right audience at the right time. Dynamic content creates an experience that is customized specifically for the recipient.

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Paul Gillin

JANUARY 24, 2013

Paul Gillin is a writer, speaker and online marketing consultant who specializes in helping businesses use content to reach customers. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Twitter: @pgillin. Learn more at AttackOfTheCustomers.com. About The Authors. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Each has its own pain points and needs the right content to address them. WHAT : What do you expect your list to do?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. Wow @Avaya #b2bedge (via @PaulDunay ).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Adobe Experience Cloud Blog

APRIL 26, 2011

But if you have recently been emerged into the world of B2B marketing because you have finished college (like me) these are 7 marketing lessons you may have missed out on: Create More Content: Customers are not responding as well to direct or traditional forms of marketing that appeal to their emotions.

Class 48

Class B2B Marketing B2B BtoB 48

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40