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LinkedIn Unveils Virtual Events and Poll Features

Valasys

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

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Connected TV buying for special events | choozlechat ep. #16

Choozle

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. It allows us to tap into multiple pools of inventory and execute campaigns around these types of events at scale.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Is the pressure of crafting the perfect creator profile stressing you out? In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. Getting started with Creator Studio You can access Creator Studio from your desktop and mobile. What is Creator Studio?`

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

According to LinkedIn, 57% of their B2B content is consumed on mobile. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Both personal profiles and company pages can publish native videos. Switcher Studio (iOS mobile only). Include a call to action.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

A Twitter shop is accessible via a “View Shop” button on your profile. This free, mobile-first feature aims to convert brand enthusiasts to buyers on the platform. The Shop Spotlight is a carousel on your profile that features five products in your Twitter Shop. Twitter Shops. Shop Spotlight. Live Shopping. Integrate ads.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.