Spiralytics

MARCH 13, 2024

Broadcast journalist Raffy Tulfo has a prominent YouTube platform known for its hard-hitting investigative journalism and advocacy for social justice. Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. Raffy Tulfo In Action (@RaffyTulfoInAction) – 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

EveryoneSocial

FEBRUARY 6, 2020

Every week, we deliver an informative and educational piece of media in a short and bite-sized format. But that kind of broadcast voice sounds the same to everyone, striking us as specious, not credible, and certainly no way to attract forward thinking talent. We all have busy work lives and often want the takeaway nugget upfront.

Brand Identity 52

Brand Identity Branding Broadcasting Storytelling 52

Zoominfo

NOVEMBER 12, 2018

There are lots of funny comedians and broadcasters dominating the space. But, if you can find a topic that seems like a natural fit and hosts that understand the art of storytelling, you may have a winning podcast on your hands. You won’t figure out what your podcast is until you get it underway, even as much as you plan and plan.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 57

Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

Zoominfo

OCTOBER 5, 2021

There are lots of funny comedians and broadcasters dominating the space. But, if you can find a topic that seems like a natural fit and hosts that understand the art of storytelling , you may have a winning podcast on your hands. Staff, WebProNews “Content is everything the light touches.”

Business 100

Business Advertising Mediums Broadcasting Planning 100

Navigate the Channel

DECEMBER 14, 2023

Unlike traditional advertising methods, where messages are broadcasted without immediate feedback, social media allows for two-way communication. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions.

Social Media 65

Social Media Allocation Social Marketing Media 65

Biznology

JANUARY 27, 2017

An uninvited pitch, no matter how cleverly constructed will fail in this genre without a storyteller and a listener. Is anyone in CM education even treading this ground? Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. ” Do most marketers know how to?

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Content Standard

APRIL 25, 2019

Chatbots can also educate supporters with news updates and interactive quizzes, mobilize them with action alerts and rapid response initiatives, gather signatures for petitions, launch get-out-the-vote operations, and issue fundraising appeals. In leveraging video, Cosecha is harnessing a major nonprofit communications trend.

Digital Transformation 84

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84

Valasys

JANUARY 25, 2024

For instance, if you’re unveiling a new product, your video could aim to educate potential customers about its features and benefits. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. Is it to create awareness, generate excitement, provide information, or drive sales?

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Salesforce Marketing Cloud

JANUARY 4, 2024

In terms of workflow, a drip campaign would begin with a welcome email, followed by product education or special offers. Broadcast emails, for example, are those one-time messages sent to a large audience. Even with those steps in place, you still need to pay attention to best practices. Let’s take a look at online shopping again.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

NetLine

JULY 27, 2023

It was a great education to see firsthand how all our different personalities and responsibilities come together to shape communities. Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Sprout Social

JANUARY 27, 2021

And we’re bringing it right to your TL w/ conversations broadcast from @TwitterLive. To achieve justice, we don’t need just thoughts and prayers — we need education and action. It’s happening: March 3 & 4, we’re hosting #BlackTwitterLive – an event to honor and celebrate the impact and influence of this incredible community.

Brand Identity 123

Brand Identity Branding Lock-In Communities 123

Content Marketing Institute

JANUARY 31, 2018

Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

FMG Suite

AUGUST 19, 2019

I’m doing a client event in August and I’m doing some sort of an educational event in December and that’s it.”. In our broadcast, 7 Reasons Why Coaching is the Ultimate Secret Weapon , William broke down each pillar. So again and again, William has to break it to these advisors that they need to step it up.

Planning 58

Planning Word of Mouth Marketing & Strategy Broadcasting 58

Convince & Convert

FEBRUARY 19, 2016

Snapchat also complements TV viewing and is winning the attention graph: MTV announced that their VMA Snapchat story attracted more users than the actual TV broadcast! Snapchat Promotes Real, Unscripted Storytelling. Get more content like this, plus the very BEST marketing education, totally free.

Advertising Agencies 109

Advertising Agencies Urgency Marketing Broadcasting API 109

EveryoneSocial

NOVEMBER 27, 2019

Activation is not an ecstatic sonic boom that one broadcasts upon reaching a certain velocity of personal satisfaction, nor is it a box to check off and call it good. How Storytelling Plays Into Activation. Not to mention: engagement, retention, happiness, and even storytelling. The “-ing” is operative if you catch my drift.

Activities 83

Activities Paid Search Agency Companies Storytelling 83

Integrated B2B

MARCH 26, 2020

Good social media marketing goes beyond broadcasting news and views. While s ocial media marketing is made up of similar items of content (pictures, video, copy, and storytelling), the difference is the platforms. Without a strategy, you might be posting on social media just for the sake of posting.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

Good social media marketing goes beyond broadcasting news and views. While s ocial media marketing is made up of similar items of content (pictures, video, copy, and storytelling), the difference is the platforms. Without a strategy, you might be posting on social media just for the sake of posting.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Content Standard

NOVEMBER 9, 2015

According to Ad Age, sports now account for 37 percent of broadcast TV ad spending , bringing in $8.46 While the current success of live broadcast is good news for networks searching for viewership to hold onto, broadcast advertising is nevertheless increasingly subject to changing trends. .” percent in Q2 2015.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

According to Ad Age, sports now account for 37 percent of broadcast TV ad spending , bringing in $8.46 While the current success of live broadcast is good news for networks searching for viewership to hold onto, broadcast advertising is nevertheless increasingly subject to changing trends. .” percent in Q2 2015.

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 132

Social Media Paid Search Agency Media Skype 132

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. there was product placement. The Building Blocks of Long-Form Brand Entertainment. Test Your Audience First.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. In our world of technology and multitasking, podcasts offer listeners a chance to educate themselves on the go—and options for listening are always improving. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

SEPTEMBER 1, 2009

From our inception, we have been focused on bringing quality original content and inspiring multimedia storytelling to the online audience in support of marketing communications, public education and public awareness initiatives. He’s in production on multiplatform storytelling projects for MTV and Sony.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Sprout Social

JULY 12, 2019

Customers don’t view this type of social media video as a transparent attempt to sell a product, but a piece of storytelling that they will get sucked into and watch all the way through, one whose emotional impact will linger with them until the day ends. The question for brands is, what do you broadcast when you go live?

Social Media 102

Social Media Video Marketing Media Viral Marketing 102

Sprout Social

NOVEMBER 15, 2016

Make sure your team is sharing the right information by educating them on your company’s history, products and goals. Regardless of which platforms you’re using, your goal when it comes to content is to keep it engaging, educational and entertaining. One of the ways you can achieve this is through storytelling.

Social Media 94

Social Media Media Business Social Networks 94

Moz

JUNE 8, 2020

Scanning headlines like “ Some small businesses are flourishing in the COVID-19 pandemic ”, I’m hearing crackling echoes of Ma Perkins in the storytelling ventures of Cleancult’s orange zest cleansers and Tushy’s bidets. There’s precedent behind SEOs telling clients not to pause their marketing right now if they can afford it.

Planning 72

Planning Business Paid Search Agency Communities 72

Valasys

JULY 24, 2019

Facebook capitalized on Snapchat’s proven way of storytelling & incorporated it into the content strategy of all the platforms owned by it, including Instagram, Whatapp, Messenger & Facebook itself. A trusted friend referral influences people more than the best broadcast message. billion monthly active users (MAUs). Conclusion.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. Do they value longer storytelling or would they rather see a list of the main points? How to conduct niche audience research.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

While you may want to dive head-first into setting up your email list and sending your first email broadcast, let’s pump the brakes to ensure you understand your audience on a deeper level. Do they value longer storytelling or would they rather see a list of the main points? How to conduct niche audience research.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Content Marketing Institute

OCTOBER 2, 2018

You can tell the story of a kid bitten by a radioactive spider or educate the public on what it’s like to have inflammatory bowel disorder. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. storytelling Click To Tweet.

Storytelling 93

Storytelling Brand Identity Branding Advertising Agencies 93

Sprout Social

NOVEMBER 6, 2019

There are many different ways to use social media for education. Because we believe in the power of social media to make nearly anything easier (even life in the classroom), we’ve identified 12 ways to use social media for education. Benefits of social media in education. Use a Facebook Page to broadcast updates and alerts.

Social Media 91

Social Media Education Media Class 91

Conductor

NOVEMBER 4, 2019

Ricardo: One of the things I’m most proud of was the work I did for a previous employer, Fusion Education Group. Broadcasting Happiness is one of those really contagious things that I learned—if you can make someone smile, they’ll do the same for other people. Christine: What are you most proud of that you’ve worked on as an SEO?

Planning 75

Planning Paid Search Agency Work Management Advertising Agencies 75

Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Marketing Insider Group

AUGUST 29, 2023

Edutainment” Edutainment is a fusion of “education” and “entertainment” It refers to content that educates its audience while simultaneously entertaining them. Quizzes, polls, and challenges related to your brand’s niche can educate users about your brand while keeping them engaged. Storytelling.

Social Media 248

Social Media Marketing AI Trends Peer-to-peer 248

Hubspot

SEPTEMBER 17, 2015

2) Storytelling. Predictive analytics eliminate confusing formulas and replace educated guessing with factual data that can be used for more than just asking the right donation amount. Just make sure branding is consistent between the main website and the independent page so as not to confuse visitors.

Campaigns 28

Campaigns Paid Search Agency Planning Marketing Management 28

Hubspot

NOVEMBER 3, 2016

Marine Richard Rierson’s Dose of Leadership Podcast is a fantastic place to find educational and inspiring interviews with dozens leaders from a wide swath of industries. Hosted by seasoned broadcaster Jeff Brown, each Read to Lead episode examines a different business book. Geisler posts two episodes each month. Former U.S.

Work Management 28

Work Management Marketing Management Business Thought Leadership 28