Navigate the Channel

SEPTEMBER 15, 2023

Enhanced Customer Experiences In the digital age, customer experience is a critical differentiator for businesses. Short-Form Videos for Quick Engagement Short-form videos, often just a few seconds or minutes long, have gained immense popularity on social media platforms like TikTok, Instagram Reels, and YouTube Shorts.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Sprout Social

OCTOBER 10, 2019

It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. You have to add value to the conversation and differentiate yourself. Their Tweets are essentially just broadcasts, which is not what Twitter is about as we mentioned earlier. Driving engagement for promotional activities.

Twitter 107

Twitter Marketing & Strategy Marketing Strategy Tips 107

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 This type of video is not about who the face of your brand is, it’s about showing what your brand offers, how it solves customers’ challenges and what differentiates it. billion by 2021.

Social Media 130

Social Media Video Marketing Social Marketing Top of Funnel 130

illumin

DECEMBER 14, 2023

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

TaylorMadeIn KEW

JANUARY 25, 2015

In this increasingly commoditised world, there is really very little to differentiate many of our B2B products and services from our competitors. A few years ago I discovered the Coca Cola Company’s Content 2020 initiative on YouTube. This is how we create differentiation in an undifferentiated world.

Rules 48

Rules Broadcasting Differentiation B2B Marketing 48

Hubspot

MAY 11, 2021

Ultimately, if you're interested in testing out Clubhouse as its own potentially powerful marketing channel, Brown encourages you to consider the needs of that platform as entirely separate from podcasting: "Clubhouse is to podcasts as Twitch is to YouTube. There's serious benefits in repurposing content.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

Convince & Convert

JANUARY 9, 2012

This has implications for rotation and optimization of broadcast. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment scoring remains an inexact science.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

BenchmarkONE

NOVEMBER 1, 2019

Nowadays, workplace culture is one of the biggest differentiators for a company, and bringing visitors on a journey into the day to day workings of your business is a great way to showcase your unique culture. No wonder video tutorials make up a huge portion of what’s consumed on YouTube on a daily basis. .

Video Marketing 51

Video Marketing Webinar Metrics Content Paid Search Agency 51

Convince & Convert

JANUARY 9, 2012

This has implications for rotation and optimization of broadcast. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment scoring remains an inexact science.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 88

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. There are a few characteristics that differentiate the internet from media platforms that came before it. Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? The cycle keeps repeating itself.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Content Standard

APRIL 29, 2016

What was once a core differentiator—community—is now table stakes in social media. We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. Why have these promising platforms failed, while competitors like Facebook, Instagram, and YouTube prevailed?

Work Management 42

Work Management Marketing Management Linkedin Twitter 42

B2B Marketing Insights - WE

JUNE 29, 2018

It’s often referred to as your unique selling position or key differentiator. Be sure to research your market, name, and logo shape to ensure you can differentiate yourself from the competition. Next, spend some time on YouTube to see what people are watching under those same search term clusters. Brand Position. Be original.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Content Standard

APRIL 29, 2016

What was once a core differentiator—community—is now table stakes in social media. We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. Why have these promising platforms failed, while competitors like Facebook, Instagram, and YouTube prevailed?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

ClearVoice

MARCH 19, 2021

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. Brand awareness is consumers generally knowing of a brand, i.e., being familiar with the name. This is the first level of brand awareness. Brand awareness campaign.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

PureB2B

FEBRUARY 6, 2018

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Don't treat it like just another one of your brand's broadcasting channels. So, be sure to actively engage with others and above all, be "human".

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Heinz Marketing

MAY 19, 2021

We are now live, every Thursday at 11:30 Pacific, 2:30 Eastern, live on LinkedIn, YouTube, and Facebook, and are excited to have you all here. Any comments or questions you make, we will be able to add to the broadcast and in an ask of our guest today. So I went and I saw some of your YouTube videos. A new format for us.

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Paid Search Agency PR 113

LeadSquared

JANUARY 28, 2015

If you have video tutorials, you could upload them on YouTube as well since YouTube videos are searchable. YouTube would make a good channel because it’s easy for videos to rank there. What is the ideal platform for broadcasting webinars to large audiences? Also, you need original or differentiating content.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Heinz Marketing

JULY 1, 2019

We’re going to be talking about predictive analytics, the overall space, and not only what it’s like to create a category but then when other people decide that’s a category worth playing as well, how do you differentiate in a crowded market, and much more. How do you continue to differentiate and lead?

Top of Funnel 72

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 72

Single Grain

MAY 12, 2020

YouTube celebrities, athletes and influential entrepreneurs have been doing this for years. If you still need convincing that video content is the way to go, consider the concept of YouTube stars – people who rise from complete unknowns to fame and fortune, purely through the power of online videos. Total cost? One cup of coffee.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Envy

FEBRUARY 16, 2022

Another platform offering the latest news and articles, Cyware Social differentiates itself by offering easily customizable news, allowing visitors to create custom alerts and feeds for cyber security news across a range of topics and industries. III YouTube Channels. The CISO series - David Spark (webinars & YouTube).

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Single Grain

MAY 22, 2023

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin!

Youtube 98

Youtube Trends Communities Paid Search Agency 98

Sprout Social

JANUARY 30, 2020

Plus, replays and broadcasts can be uploaded to the likes of YouTube to help build out your channel and score search traffic at the same time. Specifically, bite-sized video that showcases specific product features is great for YouTube, Linked and Twitter alike. PPC and social ads. For example, a 2019 case study by Reply.io

Webinar Metrics 96

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 96

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Just take a look at the top-grossing apps in the iOS store on any given day: The leaders are free apps like YouTube, Tinder and Candy Crush, and they all make their revenues either by IAP purchases or in-app advertising.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). June 8, 2010. Aaron Pearson ( @apearson ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” That YouTube channel that we have has I think over 23 million lifetime video views.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Hubspot

AUGUST 3, 2015

Music festivals have a lot to teach social media marketers about using Twitter and YouTube to promote and enhance attendee experience for their own events. How do they use YouTube for advertising? Making a Splash on YouTube. To help extract some of these lessons, we looked at a few major music festivals in the U.S. and Europe.

Social Media 28

Social Media Media Youtube Twitter 28

Content Standard

AUGUST 29, 2016

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. Short answer: It’s highly engaging and a key differentiator from your competition.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Biznology

APRIL 9, 2013

.” And if you’re not willing to publically buzz the tower — to really set the windows rattling and maybe put some coffee down the captain’s shirtfront — you’ll never be able to differentiate yourself from all the other people who are hitting all the same points with the same tone.

Social Media 80

Social Media Viral Marketing Media Youtube 80

Onalytica B2B

JULY 16, 2018

Some of the ways video can help you do this are: Broadcasting – one to many videos, profiling your product. Jason Talbot – CXy Marketing – The key competitive differentiator in the digital age. By this he means the Kim Kardahians, TV personalities or Big YouTubers of the world. E.g. Webinars.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Hubspot

JULY 20, 2016

Everyone is a videographer - Thank you YouTube. Everyone is a broadcaster - Thank you Periscope. While YouTube rolls out their mobile app update with LiveStream through the second half of 2016. Thanks to technology and the internet, today: Everyone is an author - Thank you WordPress. 4) Amazon Self Publishing.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Convince & Convert

FEBRUARY 19, 2016

If we don’t have time, we’ll absolutely answer the questions after the broadcast. Why don’t you kind of talk about some of those key differentiators? It will be on my YouTube Channel, Jay Baer. We will deliver them to our special guest and he will answer them with great clarity and comprehensiveness.

Work Management 88

Work Management Paid Search Agency Marketing Management Lead Ranking 88

Content Standard

AUGUST 9, 2016

And as more companies invest in this tactic, it’s getting even harder to differentiate yourself from the other successful strategies out there. According to Marketing Profs , 96 percent of B2B marketers embedded video into their marketing strategy last year, and 71 percent have invested big in this area in the past six months.

Video Marketing 40

Video Marketing Product Screencast Peer-to-peer 40

Single Grain

NOVEMBER 16, 2023

Ignoring customer feedback loop : Content marketing is not just about broadcasting messages; it’s also about engaging with the audience. Identify opportunities to differentiate your SaaS offering or emphasize unique selling points. post videos to their own YouTube channel) to get maximum outreach.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Walker Sands

OCTOBER 11, 2018

It also gives prospects a series of valuable insights when watched in full on YouTube. YouTube channel , which now boasts nearly 300,000 subscribers. From reimagining Rosie to appearing on a news broadcast, viewers relive the campaign and see how each step of the project directly impacted the success of the campaign.

Social Media 40

Social Media Video Marketing B2B Thought Leadership Top of Funnel 40

SnapApp

DECEMBER 14, 2016

And it's STILL a big differentiator! It’s less likely that business buyers will transact over mobile, but effectively giving buyers content in the format they want and optimized for the devices they prefer will be a huge differentiator in 2017. To differentiate, challenge industry assumptions. Back to top. Sam Hurley.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Sprout Social

OCTOBER 17, 2016

Also keep in mind a majority of your Tweets should be conversational rather than broadcasts. How Social Media Marketers Use Instagram One of Instagram's key differentiators is its focus on keeping users within the app. Add images or YouTube videos to your posts to make them pop. What type of content do they share?

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111