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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two.

Cable 101
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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

We can see this with Google Now for mobile, but desktop is still able to know whether we are about to propose to a loved one, whether we are looking to holiday overseas, or apply for an MBA. Through relative engagement on content, and with videos indexed by Google Search, this content surfaces and steps outside of YouTube alone.

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What Is Brand Awareness?

ClearVoice

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. Brand awareness is an old-school advertisers’ favorite goal, because it is so broad, and campaigns with the key goal of increasing brand awareness are almost impossible to measure.

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A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

B2B Marketing Insights - WE

It’s often referred to as your unique selling position or key differentiator. Be sure to research your market, name, and logo shape to ensure you can differentiate yourself from the competition. Make your site mobile friendly. Next, spend some time on YouTube to see what people are watching under those same search term clusters.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram.