Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Image credit: CMI. Another 4.1%

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

FMG Suite

MARCH 15, 2019

A great Facebook strategy starts with a great Facebook page. If a potential new client visits, they are going to scrutinize your Facebook page to the same degree that they’ll look at your website. It’s time to take a hard look at your Facebook page and give it the upgrade it deserves. they may lose interest.

Facebook 73

Facebook Ideal Customer Profiles Mobile Advertising Communities 73

Hubspot

APRIL 28, 2017

This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. This is good news for marketers: Social media platforms are making it easier to do your job well. Source: Facebook.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Hubspot

JUNE 29, 2017

Facebook Messenger boasts 1.2 Here are three ways we’ve experimented with using Facebook Messenger instead of email in our marketing, along with early results (Spoiler: Get excited). #1: 1: Using Facebook Messenger as a Content Delivery Channel. 2: Getting Event Attendees to Participate Through Facebook Messenger.

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. According to our data, the months leading up to this year’s Halloween season have seen year-over-year growth on social.

Social Media 115

Social Media Tagging Broadcasting Communities 115

Sprout Social

OCTOBER 10, 2019

What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Networking. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue.

Social Media 65

Social Media Allocation Social Marketing Media 65

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The need to create social media video is universal, and Instagram has seriously stepped up their game in that department over the years.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Hubspot

JUNE 7, 2021

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. The good news?

Social Media 96

Social Media Social Marketing Media Planning 96

Martech Advisor

MARCH 22, 2020

Web content and SEO, Social media marketing and advertising (both digital and outdoor) are close channels of inbound marketing. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. Social media posts, hashtags and groups.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Facebook algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

FMG Suite

MAY 6, 2019

Every month, we round up some of the most important social media updates that might impact how you market your firm. From Facebook algorithm updates to new ways to network on LinkedIn, things are always changing in the social media world. Facebook Hits 2.3 Our second update is about Facebook, as well.

Social Media 75

Social Media Media Broadcasting Linkedin 75

ActiveDEMAND

OCTOBER 30, 2020

The Internet has become a showcase for all companies, and a powerful broadcast channel to achieve the most ambitious business objectives. Specifically, social networks are platforms that have made a niche for themselves in the world of communication and marketing. How to increase your reach on social networks.

Social Networks 52

Social Networks Business Network Marketing Internet Marketing 52

KoMarketing Associates

AUGUST 18, 2020

It’s no secret that video works, or that social media is one of the best places to use it. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. It’s not Facebook.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Valasys

JUNE 11, 2020

In an announcement made on LinkedIn Marketing Blog on the 12th of May 2020, it was promulgated that LinkedIn recognized the importance of equipping marketers with the tools required to bring their professional community together. LinkedIn claims that it will be adding more third-party broadcasting apps in the coming months.).

Linkedin 64

Linkedin Features Broadcasting Communities 64

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. What is Dark Social?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

EMagine B2B Blog

APRIL 19, 2019

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. By now most of us accept that social media works.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Social media is not something to ignore anymore! million under management.” .

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Hubspot

JUNE 11, 2020

By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms. YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Employees are constantly inundated with emails, texts, calls, articles, social posts and much more throughout the day.

Curation 148

Curation Paid Search Agency Lock-In Thought Leadership 148

Seismic

FEBRUARY 8, 2021

Social selling and buyer engagement on social media is changing the sales landscape. Perhaps you’ve heard of social media. The digital media platforms, composed of individuals and their networks, are widely used to share photos, memes, and—increasingly—do business. What is social selling? With more than 2.74

Marketing AI 52

Marketing AI Cold Calling Social Media User-Generated Content 52

Sprout Social

NOVEMBER 16, 2016

Today we’re excited to announce the launch of Bambu by Sprout Social ’s new apps for iOS and Android, now available in the App Store and Google Play Store. The app has re-imagined our core web app for employees to make it easier to consume and share content on their social networks—no matter where they are.

Curation 87

Curation Broadcasting Distribution Social Networks 87

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Just look at how quickly MySpace has become uncool vs. a nearly identical competitor, Facebook.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Just look at how quickly MySpace has become uncool vs. a nearly identical competitor, Facebook.

Social Media 100

Social Media Viral Marketing Tools Media 100

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

SpotMe Blog

JULY 25, 2021

A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. With the right tools, you can create a dynamic space for guests to learn, interact, and ask questions. Tip #5) Provide Networking Opportunities to Connect Remote and In-Person Audiences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

OCTOBER 20, 2010

But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter. Retweeting provides others with both social (“nice work!&# ) benefits as well as the practical benefit of driving more traffic to their content. Share this on Facebook. Tweet This!

Twitter 100

Twitter Broadcasting Digg Social Media 100

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Brandpoint

APRIL 24, 2019

I’ve been around long enough to remember PR before the Internet or social media existed. While the tools and platforms we use will continue to change, public relations is still fundamentally built on strong and sustainable relationships. Build a strong network. Follow MN PRSA: Facebook | LinkedIn | Twitter.

PR 120

PR Public Relations Broadcasting Communities 120

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? Have you seen the new documentary Netflix series The Social Dilemma featuring ex-Googler tech whistleblower Tristan Harris ? ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung?

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. So much of social media and journalism boils down to looking the part.

Social Media 121

Social Media Effectiveness Media Ethics 121

Biznology

OCTOBER 16, 2017

More examples include: Life: Any shared life space with two or more people digitally present, such as the equivalent of a Facebook conversation, private page, or group. Work: A company’s employees who attend their CEO’s visual all-hands meeting over the company’s private network. Interruptions can reduced.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 95

Social Media Media Business Social Networks 95