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Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection

Biznology

Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. At the same time, over the past few years, many brands have empowered their employees to raise their voices on social media as online brand advocates. Can brands have it both ways?

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Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs

Biznology

Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business. There are currently 41.8

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Shane Barker: Digital Strategist, Brand and Influencer Consultant

Ontraport

He’s also an instructor of personal branding and influencer marketing at UCLA and a contributor at Inc.com, Huff Post, Forbes and Salesforce. The post Shane Barker: Digital Strategist, Brand and Influencer Consultant appeared first on The ONTRAPORT Blog. He’s also an […].

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. About the Author Allen Weiss, Ph.D.,

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

About the Author Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.