Marketing Insider Group

DECEMBER 18, 2023

Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Contify

FEBRUARY 25, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today the launch of a new and improved user experience for the mobile version of its web application. ” says Mohit Bhakuni, Founder and CEO, Contify. “Our existing customers can now access the new experience from any mobile browser.

Mobile Marketing 52

Mobile Marketing Features Brand Identity Branding 52

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature.

Barriers 127

Barriers Brand Identity Branding Content 127

Cortex

MARCH 27, 2020

Making the company as recognizable as possible is the goal of every branding campaign. Here are a few things you can do to make your company stand out from the competition on social media and increase your brand recognition.

Social Media 52

Social Media Brand Identity Branding Media 52

Content Standard

DECEMBER 14, 2016

For marketers juggling a million different tasks and to-do lists, social media platforms can feel like pieces of hay: on its own, each one is lightweight and manageable—but collect enough, and suddenly you have a bale too huge to lift. So when new platforms make their way into the mainstream, you’re faced with a problem.

Social Media 40

Social Media Marketing Budget Media Brand Identity 40

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. Why we care.

Advertising Agencies 112

Advertising Agencies Media Verticals Paid Search Agency 112

Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears is not a CDP.

Enterprise Management 107

Enterprise Management Lead Ranking Trends Campaigns 107

Spiralytics

FEBRUARY 7, 2024

Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Cost 108

Cost Advertisements Advertising Automation 108

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. As people make these smaller spaces, the brand strategy of amplifying one post to everyone on one or two platforms becomes more obsolete.”

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.”

Digital Asset Management 131

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 131

Stevens & Tate

MARCH 7, 2024

Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility. Influencers.

B2B Marketing 129

B2B Marketing B2B Planning B2B Thought Leadership 129

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Brandfolder

JULY 1, 2018

Hey, Gap, Inc! We see your hard work. Dedicating hundreds of hours to training employees, countless promotions emailed out to your customer base, and an expensive design team to keep.

Brand Identity 40

Brand Identity Branding Training Promotion 40

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. Why we care. These include: Building repeat purchases into your customer’s routine.

Buy 105

Buy Brand Identity Branding Loyalty 105

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives. Unfortunately, there’s no one-size-fits-all answer.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Oktopost

APRIL 26, 2024

Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. We are seeing platforms like TikTok lean into accessible commerce and thrive.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Millions of people are now browsing social media platforms daily in search of product recommendations. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 122

Advertising Agencies Brand Identity Branding Marketing & Strategy 122

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 133

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. Do you want more conversions or brand awareness?

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Paid Content 94

Paid Content Campaigns Allocation Marketing AI 94

Martech

FEBRUARY 14, 2024

This makes sense given that consumers say they spend an average of 21% more when brands personalize their experiences, a Twilio survey finds. Each time a consumer interacts with the brand – regardless of channel – identity resolution systems attribute a different identifier to that individual. Click here to download! Get MarTech!

Marketing AI 112

Marketing AI Effectiveness Privacy Ideal Customer Profiles 112

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, this approach often overlooks a critical aspect of customer acquisition and brand building. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105