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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Getting More from Performance Video Marketing. Make them mobile-friendly. Plan for action.

Planning 281
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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

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A step back: IDFA’s impact on the advertising ecosystem

ClickZ

Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the entire advertising ecosystem and the online marketing world. It’s called IDFA (Identifier for Advertisers) – and it will likely have a staggering impact on the online marketing world. Shrinkage of the app market.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews?

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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Google Podcasts.

Planning 121
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The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)

Hubspot

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. So how can advertisers create branded videos that users actually want to watch? It can't just be a typical advertisement -- it needs to compete for attention with viral, non-branded content.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

b2b marketing for generation z. So how can B2B marketers begin to target Generation Z? There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. Generation Z are those born in the mid-1990s to the early 2000s, the first age group to come after millennials.