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The New Rules of Social Marketing and PR

Convince & Convert

An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. David’s marketing insights helped transform one of his books into a staple of the marketing canon. In This Episode.

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LinkedIn Tricks for Social Media Professionals

Convince & Convert

She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). If you could do a Skype call with any person, who would it be? It really is your online reputation.

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Why Failing Fast Is Stupid in Social Media

Convince & Convert

A Recipe for Success in Social Media. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. How and why to embrace failing in social media. Quotes From This Episode.

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Why Canva is Taking Over Visual Social Media

Convince & Convert

. “Even if you are not writing a blog post or a book at the moment, you are writing.” ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media.

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Answers to Hot Social Media Law Questions

Convince & Convert

Tweetable Moments Social media has made it so easy to technically do things, we think we have the right to do it. Social Media Law Has Become a Career. Ryan Garcia is the Legal Director at Dell , which means a large part of his job is providing guidance surrounding the use of social media for the company. ” It is.

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How To Succeed With Visual Social Media Marketing

Convince & Convert

They join us this week to talk about their new book The Power of Visual Storytelling. The book, designed for businesses who want to stand out from the noise , focuses on the ways brands can tell their story in the changing media landscape. ” If you could do a Skype call with any living person, who would it be?

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How to Multiply Your Time to Improve Your Social Media

Convince & Convert

He joins us on Social Pros today to talk about his latest book, released on January 6th, Procrastinate on Purpose: 5 Permissions to Multiply Your Time , which has already been named a national bestseller. In this book, Rory turns traditional time management wisdom on its head. The first permission is Eliminate. Richard Branson.