Remove Books Remove Media Remove Skype Remove Television marketing
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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. “At some level, you have to make it about the social and not about the media.” If you could do a Skype call with any living person, who would it be? It’s All About Her. With 1,600 brands, 1.2 ” —@MatthewSee.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Please Support Our Sponsors. Holy Social!

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You Do Not Own Your Audience

Convince & Convert

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now. Holy Social!

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The Secret to Filming an Awesome Remote Interview

Vidyard

Alternatively, you could record a Skype split screen , but this can be a bit boring to watch. This interview seems to borrow its approach from television and, if you’re up for it, you can incorporate some of the following techniques from the Grill in your own videos: A strong, concise intro. 3 Other Remote Interview Examples.

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Cool & Useful Sites for the Holidays

Paul Gillin

Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Whether it’s a 6-hour flight home or over-the-river-and-through- the-woods, every trip is a little shorter with good book. Definitely bookmarkable.

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A Life of Purpose

Biznology

I must have been thinking about how I am so self-absorbed with my own needs, wanting a time to relax, to read the paper or a book, to watch a favorite taped television program, time to prepare and enjoy meals with my family, or some extra sleep. It seems, I don't have a moment to spare, to reach out to connect with my social network.

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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

I’ve transcribed his suggestions below, along with some modern context: 1) "Read the Roman-Raphaelson book on writing. In fact, Roman served as the agency’s CEO, which explains the front-and-center mention of his book. How to read more: Ryan Holiday, an author and media strategist, offers some advice here: change your mindset.

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