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The New Rules of Social Marketing and PR

Convince & Convert

An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. David’s marketing insights helped transform one of his books into a staple of the marketing canon. In This Episode.

PR 317
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How to Deal with Brand Controversy on Social Media

Convince & Convert

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Monsanto’s social media team is a part of their corporate affairs department. via Monsanto.

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Book Giveaway!

Practices 168
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A Life of Purpose

Biznology

I must have been thinking about how I am so self-absorbed with my own needs, wanting a time to relax, to read the paper or a book, to watch a favorite taped television program, time to prepare and enjoy meals with my family, or some extra sleep. It seems, I don't have a moment to spare, to reach out to connect with my social network.

Skype 80
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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. There are two reasons for this.

Outreach 157
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. All of this is happening to companies (maybe yours) every minute of every day.