Convince & Convert

FEBRUARY 2, 2016

With those simple questions, Matt has built a solid community for his customers and brand ambassadors like Nicki Minaj that improves relationships and closes sales. “At some level, you have to make it about the social and not about the media.” If you could do a Skype call with any living person, who would it be?

Social Media 87

Social Media Skype Allocation Media 87

Convince & Convert

FEBRUARY 9, 2016

Social media can seem like a never-ending round of speed dating. Her unique approach is customer-focused, research-based, and HQ-centralized which has spawned a growing community that generates sales , creates lifelong customers , and recruits high-level applicants. If you could do a Skype call with any living person, who would it be?

Social Media 102

Social Media Media Skype Twitter 102

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 123

Social Media Media Marketing Budget Communities 123

Convince & Convert

SEPTEMBER 29, 2015

Giving your community control with great results. Jay’s latest book, “ Hug Your Haters “ The Big Two: Brittany Metz. If you could do a Skype call with any living person, who would it be? In This Episode. How Blab is keeping pace with the rapid shifting social mediascape. There’s a huge difference.”

Social Media 136

Social Media Skype Startups Media 136

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 143

Social Media Activities Media Skype 143

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. To share those social media tips that will be, for the most part, timeless. Cultivate Your Brand Cult. Their goal? It’s not enough.”

Skype 155

Skype Content Social Media Amazon 155

Convince & Convert

FEBRUARY 16, 2015

Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology. ” (highlight to tweet) Social media and technology are Brian’s two favorite things.

Skype 167

Skype Social Media Curation Communities 167

Convince & Convert

OCTOBER 13, 2015

By utilizing a combination of corporate social placement with Instagram, conversational contests with travelers and influencers, and employing the help of an agency on targeted campaigns, Karianne has started her community talking about and sharing their rockstar experiences with Priceline. In This Episode. Quotes From This Episode.

Ad Building 125

Ad Building Skype Curation Communities 125

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Book Giveaway!

Practices 168

Practices Best Practices Paid Search Agency Skype 168

Vidyard

NOVEMBER 13, 2019

Skyping in space. Honorable Mentions: Confirmit, SmartBug Media. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? Winner: True Influence (in partnership with Arc Media). How far will it go?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Biznology

MARCH 18, 2020

Ironically, we may actually come closer together with other humans, worldwide, even as we are forced to practice social distancing (creating gaps between us of at least four feet) in our local communities. Starting this week, we have begun hosting virtual happy hours with friends and family using Zoom Video, Google Hangouts or Skype.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Convince & Convert

SEPTEMBER 5, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. “Social media makes a big world smaller.&#. Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist.

Social Media 168

Social Media Media Skype Twitter 168

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. To share those social media tips that will be, for the most part, timeless. Cultivate Your Brand Cult. Their goal? It’s not enough.”

Skype 107

Skype Content Social Media Amazon 107

Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book.

B2B Thought Leadership 142

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 142

Convince & Convert

DECEMBER 26, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. ” “Social media makes a big world smaller.” Social media forces upon us a feeling of intimacy and closeness that doesn’t actually exist.

Social Media 139

Social Media Media Skype Twitter 139

Convince & Convert

APRIL 18, 2013

Dorie’s new book Reinventing You: Define Your Brand, Imagine Your Future explores the idea of changing yourself to change your career. People who work in social media – community managers, strategists, VPs of social media, etc – face a real risk in the next few years of being pigeonholed as “ that social media person.”

Personalization 136

Personalization Skype Brand Identity Branding 136

Biznology

JANUARY 31, 2017

So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. With books, magazines, and puzzles. See all the folks in your personal, business, brand, and employee social media profiles your community. While I was there, I felt vulnerable, embarrassed, self-conscious, and stupid.

Skype 80

Skype Communities Ideal Customer Profiles Facebook 80

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Keryl wrote her book Happy B h to help other women get over the challenges in their lives. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. How did you get involved with social media?

Personalization 137

Personalization Social Media Skype Blogger 137

Vidyard

NOVEMBER 13, 2019

Skyping in space. Winner: NetMotion Software Runners-Up: Uberflip, Genesys Honorable Mentions: Confirmit, SmartBug Media “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? How far will it go?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Convince & Convert

SEPTEMBER 20, 2013

Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.: And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Joe’s upcoming book (released October 14th) Z.E.R.O.: Listen Now.

Skype 123

Skype Startups Social Media Mobile Advertising 123

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Frank Eliason, Citi @frankeliason. Holy Social!

Social Media 152

Social Media Skype Case Studies Paid Search Agency 152

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Frank Eliason, Citi @frankeliason. Holy Social!

Social Media 141

Social Media Skype Case Studies Paid Search Agency 141

Vidyard

NOVEMBER 13, 2019

Skyping in space. Honorable Mentions: Confirmit, SmartBug Media. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? Winner: True Influence (in partnership with Arc Media). How far will it go?

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Convince & Convert

AUGUST 9, 2013

Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. This week, Expion will send you a signed copy of Jay’s new book Youtility !

Organization 137

Organization Effectiveness Business Skype 137

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. There are two reasons for this. But, it’s not magic beans.

Outreach 157

Outreach Blogger Top of Funnel Skype 157

Belkins

MARCH 12, 2020

Even though we live in an age where it’s super easy to find information, many public media outlets cannot resist creating a sense of urgency and distort facts for shock factor. Be the mediator between the media and the people you’re responsible for. Should I invest in pre-booking air-freight delivery?

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Hubspot

OCTOBER 17, 2017

I’ve transcribed his suggestions below, along with some modern context: 1) "Read the Roman-Raphaelson book on writing. In fact, Roman served as the agency’s CEO, which explains the front-and-center mention of his book. How to read more: Ryan Holiday, an author and media strategist, offers some advice here: change your mindset.

Rules 78

Rules Ads Funnel Advertising Skype 78

Buzz Marketing for Technology

JUNE 27, 2008

community is uniquely prepared to solve. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), put aside the hype and talk about what problems the Enteprise 2.0 Conversation.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Conductor

NOVEMBER 4, 2019

So, while it’s easy to say that I find loads of inspiration through SEO blogs and social media, the truth is that I find the most inspiration by actually getting away from the screen. Read motivational books about improving yourself, or about how to see things differently. Both books have been amazing to read.

Planning 75

Planning Paid Search Agency Work Management Advertising Agencies 75

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). For me Digg was never that community for me.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Valasys

AUGUST 30, 2019

Millennials have been experimental, innovative & enigmatic and according to Jeff Fromm, the president of FutureCast and the co-author of the book “Marketing to the Millennials” have been re-defining the dynamics of family & businesses. Gen Z is the first generation of digital communities. ATTRACTING THE GEN Z”.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Hinge Marketing

DECEMBER 1, 2014

Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. It’s not only a way to connect one-on-one, but a hub of focused professional services communities. 9) Online video.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Content Standard

MARCH 22, 2018

Or it’s the story of how the Skype translator is letting him talk to his Chinese mother-in-law for the first time and the impact that tech has had on his family. We went to a village in the middle of Kenya and celebrated a group of local entrepreneurs who brought Wi-Fi connectivity to a community that never had that before.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

seo.co

DECEMBER 29, 2020

1971 – Project Gutenberg & the e-book. 1978 – The first form of social media: the Bulletin Board System (BBS). 2003 – Voice over IP phone calls enter the scene via Skype. 2003 – Voice over IP phone calls enter the scene via Skype. 1971 – Project Gutenberg & the e-book. . + 1969 – The U.S. 1969 — UNIX.

Skype 88

Skype Work Management Internet Marketing Domain 88

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 116

Conference Organization Paid Search Agency PR 116