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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. This is the oldest trick in the book, and it just doesn’t work.

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Link Building and Authority. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Link Building.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. Come up with different ways to book a call or demo with your prospect.

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How Google (Actually) Works

seo.co

A search engine serves as a card catalog, or the system that shows people how to locate books in the library. SEO is the process of improving your website’s ranking on search engine results pages (SERPs). Some will rank, and some will plummet to the depths of the SERPs. This process is known as search engine optimization (SEO).

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How to Win More SEO Clients

seo.co

If you’re like most SEO agency owners, I bet you love to nerd out on SEO, algorithms, link building , content strategy, and all of the technical and creative components of SEO. Write Your Own Book. What, me…write a book? Writing a book is one of the biggest power play moves you can make.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last.

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The Definitive On Page SEO Checklist – Optimize Your Site Today

accelerate agency

If you want to boost organic traffic, grab potential customers’ attention, and rank highly on search engine results pages (SERPs), you’ll need to invest in on-page SEO. On-page SEO is the process of optimizing content on your website to improve your SERP ranking. Internal and external links. Keyword placement and density.

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