Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 99

Work Management Viral Marketing Marketing Management Cold Calling 99

Marketing Insider Group

JUNE 8, 2020

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. inspiration for my book Mean People Suck. The post How One B2B CMO Focused Her Company On Storytelling appeared first on Marketing Insider Group. Quick Takeaways.

Storytelling 288

Storytelling CMO Paid Search Agency Companies 288

chiefmartech

JANUARY 18, 2021

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. A good portion of the rest of the book is dedicated to recommending ways that executives can effectively attract and engage developers in their company. Jeff’s #1 piece of advice? Share problems, not solutions.

CMO 101

CMO Work Management Marketing Management API 101

Drew Neisser

AUGUST 18, 2023

These are Dalia Feldheim’s 5P’s of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the same name: Dare to lead like a girl. Positivity. appeared first on The Drew Blog.

CMO 52

CMO Positioning Leads Lead 52

PFL

JUNE 10, 2020

The post CMO Book Club Recap: Context Marketing and the Modern Consumer appeared first on PFL. When customers can shape their own buying experiences, how can brands motivate them to buy? Get 7 practical tips for context marketing!

CMO 59

CMO Buy Tips Marketing 59

PFL

MAY 7, 2020

The post From Adversity to Advantage: CMO Book Club Insights from Laura Huang appeared first on PFL. Dealing with imposter syndrome? Addressing flaws and adversity head-on? If you feel like you’re hitting the same wall over and over, you’re not alone.

CMO 52

CMO 52

Drew Neisser

SEPTEMBER 23, 2022

At the heels of co-founding his new venture GTM Partners and co-authoring the WSJ best-selling book MOVE: The 4-Question Go-To-Market Framework , we invited Sangram to join a CMO Huddles Bonus Huddle (re: a private Q&A) to help B2B CMOs rethink their GTM strategy and wow… . The important rule the CMO plays in GTM .

Marketing Analytics Tools 52

Marketing Analytics Tools CMO Marketing & Strategy B2B 52

Drew Neisser

OCTOBER 29, 2021

These are things that this episode’s guests are all in agreement on, and taking it one step further, they also believe that the CMO is the one for the job. To keep everyone honest, CMO Peter Finter of CyberGRX brings a bevy of real-world experience and insights to the table. The post The B2B CMO of the Future? Don’t miss it!

CMO 52

CMO B2B B2B Marketing Organization 52

Drew Neisser

MARCH 4, 2022

Our special, stand-in host for this episode is Katrina Klier, CMO of PROS , who led the conversation for the benefit of her marketing team while taking a deep dive into Drew’s new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. . The post A B2B CMO Asks, Drew Answers appeared first on The Drew Blog.

CMO 52

CMO B2B B2B Marketing Communities 52

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

CMO 62

CMO Peer-to-peer Buy Gartner 62

Marketing Insider Group

MAY 27, 2023

If you enjoy that, his next book on leadership is even more profound. In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.” Listen to Ann some of the background and stories covered in her latest book, Everybody Writes.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Marketing Insider Group

JULY 15, 2021

A few days ago, I interviewed Carla Johnson about her new book, Re:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. That’s how you clawed your way up from junior copywriter to copy chief – and eventually to CMO, right? You, after all, know how to think up new ideas.

Business 317

Business CMO Copywriting Creativity 317

6sense

OCTOBER 1, 2021

6sense Chief Market Officer Latané Conant and other CMOs shared their perspectives about these changes — and how they’ll impact marketers in the near future — with attendees of LinkedIn Business’ recent “I Heart ABM” virtual event. Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

ClickZ

MARCH 10, 2020

Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo? His book, Thinking Fast and Slow , talks about the two systems in the brain. The post Q&A with Yotam Benami, CMO at Idomoo appeared first on ClickZ. After obtaining my master’s degree, I worked at McKinsey & Co.

CMO 110

CMO Video Marketing Paid Search Agency Personalization 110

B2B Marketing Directions

JUNE 11, 2023

The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. A new book by Antonia Wade - Transforming the B2B Buyer Journey: Maximize brand, improve conversion rates and build loyalty (Kogan Page Limited, 2023) - provides a fresh, expansive, and decidedly buyer-centric perspective on B2B buying and marketing.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

ANNUITAS

AUGUST 8, 2023

Our inaugural Go-to-Market Transformation Summit is officially in the books! We heard some great case studies from Michael Donohue (currently CMO at Lakeside Software) about building a perpetual Growth Engine, and from Asmita Singh, CMO at BARBRI Global, about constructing a multi-channel, full journey engagement model.

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Smashmouth Marketing

MARCH 19, 2009

Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Tags: marketing books.

CMO 100

CMO Class Tagging Planning 100

illumin

APRIL 24, 2024

Social is the medium Gary Vaynerchuk wasn’t there to hawk his book. Wednesday: The leadership trifecta is like an orchestra between the CEO, CFO, and CMO – and it should hum. Instead of simply measuring, we can now invest cycles in applying. The takeaway: use AI to run your strategy, don’t build a strategy for AI.

CMO 59

CMO Emarketing Work Management Buzz 59

Smashmouth Marketing

MARCH 5, 2009

Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.

CMO 100

CMO Class Lead Scoring Lead Ranking 100

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

Account Based Marketing 77

Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

ViewPoint

OCTOBER 10, 2011

Her first book, " The Rise of the Revenue Marketer ® ," will be published in 2012. Who is teaching the CMO how to sell? Let’s see what is causing this role re-alignment and how the CMO is learning these new skills, specifically sales. So let’s look at where the CMO might learn these new skills.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Drew Neisser

FEBRUARY 9, 2024

In this episode, Kim Scott herself applies the principles of Radical Candor to the unique challenges of the CMO role. Captured live in front of a CMO audience, this session is part of CMO Huddles’ ongoing Career Huddle Book Club series spotlighting thought leaders and authors who are reshaping the world of business.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Martech

APRIL 3, 2023

The people in this group have authored enough important and influential business books to stock a library. He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. followers) A.

Content Marketing 106

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 106

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Now that we know what CEOs want from marketing, let’s move on to what conversations CMOs need to be having. I found myself thinking of what I would ask my CMO as a CEO. What does your CEO think of your marketing team?

Marketing Agencies 2 341

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 341

Crimson Marketing

JANUARY 27, 2014

Mike Volpe is the CMO of HubSpot. HubSpot’s marketing has been recognized with 20 different awards, and featured in over 25 different marketing or business books, as well as a Harvard Business School case study. The post Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast] appeared first on.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Heinz Marketing

OCTOBER 24, 2019

I’m a big fan of Cal Newport’s book, Deep Work ; it’s helped me de-prioritize email during my most productive hours. Fill in the Blank: I’d love to see Laura Wilbanks (CMO of Thomson Reuters) answer these questions. I use timeboxing and try to allot a certain amount of time in the morning and afternoon for email.

CMO 75

CMO Work Management Marketing Management Paid Search Agency 75

Vision Edge Marketing

JANUARY 28, 2020

Kevin Hogan, in his book The Science of Influence , tells us when you have credibility, you have influence. Perhaps this recent conversation with a CMO helps illustrate the point. This CMO mentioned that they were having trouble getting the ear of the CEO. ” The CMO didn’t know but promised to find out.

Business 166

Business CMO Thought Leadership Work Management 166

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 42 David Food Board International Contact David Food Score: 31.33 Ken Ip Score: 31.42

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 121

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Heinz Marketing

SEPTEMBER 26, 2019

This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. Often times when I’m traveling for work, I won’t book a hotel room until the day of my trip. It’s a simple link that I can send to people so they can quickly book time on my calendar. Here in his own words is how he gets stuff done. I love Calendly!

CMO 71

CMO Work Management Allocation Peer-to-peer 71

Marketing Insider Group

FEBRUARY 11, 2020

Like the great leaders throughout history, the CMOs that earn the respect of those who report to them “lead from the front lines,” modeling calculated risk-taking and a shared workload. When CMOs use front-line leadership strategies, they earn respect, inspire outside-the-box innovation, and take the lead in the industry.

Lead Ranking 223

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 223

Marketing Insider Group

JUNE 8, 2020

For the past five years he has been the CEO, CMO and Content Marketing Leader for the Marketing Insider Group , and his team focuses upon building great content to facilitate outcomes-based conversations and more. A: It is the most common question I get and in the book. Having empathy for them is a great place to start.

Thought Leadership 245

Thought Leadership Content Marketing Work Management Marketing Management 245