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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Have you ever dreamt about writing and publishing a book? Writing a book takes a monumental investment of time, energy, and resources. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries.

Paper 311
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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. About the Author Bob Hoffman is the author of several best-selling books about advertising. Douglas Burdett, host of The Marketing Book Podcast. Well, now there is.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. While this sounds like common sense, shockingly few organizations actually conduct business this way. Douglas Burdett, host of The Marketing Book Podcast.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger About the Book Growth is a leadership issue, not a sales issue. Best-selling leadership author and business growth consultant Scott K. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth. Corcoran, Kevin J. Petersen, and Laura K.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. It is a must-read if you are in business, sales, or advertising. They sound altruistic.