The Effective Marketer

DECEMBER 8, 2010

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

MARCH 10, 2011

Market Segmentation And here is worth pausing for a moment. You can follow any responses to this entry through the RSS 2.0 Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 15, 2010

Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. Like Be the first to like this post.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Chris Koch

DECEMBER 23, 2009

Furthermore, a vanity search cannot distinguish whether what’s being said about your brand is coming from a blogger with 2000 readers that include your most important customers or from a grad student whose RSS feed goes to his Mom. How do you separate the specific discussions about your offering from the general conversation?

Social Media 100

Social Media Tools Media RSS 100

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Sprout Social

MARCH 8, 2019

There’s no logic in listening to feedback from particular segments of your audience instead of everybody. Regardless, it’s an incredibly popular platform for creative types and bloggers in certain B2C spaces. The conversations people are having on your Instagram or Facebook might be night-and-day versus other online forums.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

Hubspot

AUGUST 19, 2015

Build a RSS Hub for Content. In my experience, RSS readers like Feedly accomplish this really well. Once you have your RSS reader set up, you should: Identify websites that craft data-driven content on a regular basis. Subscribe to their blog through your chosen RSS reader. Reach out to bloggers.

Work Management 28

Work Management Content Marketing RSS Content 28

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

B2B Marketing Savvy

OCTOBER 1, 2009

(Read time = 1 minute) One of the tantilizing promises Twitter holds out for B2B marketers is the direct marketing possibility of “narrow-casting “, ie: the ability to segment Twitter accounts into very vertical groups for rifle-shot messaging and campaigns. Technology Cutting-Edge Blogger Louis Gray on Twitter Lists.

Twitter 40

Twitter Features Advertising Agencies Paid Search Agency 40

Chris Koch

MARCH 19, 2010

Offline research and segmentation are important pieces of this effort. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Discover influencers. Monitoring tools help determine how much impact these smart things are having on our target audiences.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Adobe Experience Cloud Blog

MARCH 28, 2011

In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. Make sure to compare bounce rates from different campaigns so different marketing segments can learn from one another.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

B2B Marketing Savvy

NOVEMBER 16, 2009

The target audience was narrow, the High Performance Compute (Supercomputing) a subset of the IT and data storage, data center segment. Bloggers were asked to contribute two posts per day (morning/afternoon) as well as respond to community questions. **. Posted in Marcom for B2B, Twitter Tagged: Blogging, HPC, SC09.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

SendX

OCTOBER 8, 2020

List Management & Segmentation. Personalization and segmentation: Using their visual journey designer and advanced segmentation you can send targeted emails to your subscribers. Mailchimp, on the other hand, offers a streamlined workflow and basic segmentations. CRM and all-in-one digital marketing growth tool.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Leads are segmented based on their score and enter various tracks for follow-up. Engagement Coaching. Now we get to social media.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Leads are segmented based on their score and enter various tracks for follow-up. Engagement Coaching. Now we get to social media.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Optinmonster

MARCH 18, 2021

Segment your audience for more targeted messaging. Then you can create audience “segments” to organize where your new leads go. Smart email segmenting. Converkit is an excellent option for bloggers and marketers who are looking for an easy email marketing solution. Simple (but powerful) audience segmentation.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Work Management Marketing Management 75

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices 20

Best Practices Business Adwords Blogger 20

Online Marketing Institute

JANUARY 4, 2011

Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!)

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

SendX

SEPTEMBER 9, 2018

Or you are a media publisher, a SAAS company or a professional blogger currently trying to drive more traffic to your website & blog to get them into buyer journey. In fact, you can have automatic web push notifications being sent from RSS feed either on daily, weekly or monthly basis. Segment Based. Conversion Rate.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). The RSS feed is: [link]. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Thanks a lot.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. We will be enhancing our outreach with more influential bloggers and editors. Happy New Year!

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

ConvertKit

SEPTEMBER 16, 2020

Perhaps you sell different products and you need a newsletter tool with tagging and segmentation. ConvertKit’s newsletter tool makes it simple for you to segment your audience based on their behavior , such as automatically tagging subscribers who perform an action. You can build your own segments through tagging. Mailerlite.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. According to Jaffe, we should segment customers into “walkers&# , “talkers&# , and “hybrid&# , and deploy distinct approaches for each one.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. Each served a specific purpose & allowed me to segment correspondence. October 2007. services like Twitter, Pownce & Jaiku.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts. Find relevant bloggers via Twitter search and Twitter lists. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Buzz Marketing for Technology

JUNE 27, 2008

Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Think of it as Facebook for bloggers (well, before Facebook was for everyone.) Alternately, you can just subscribe to a "best of" RSS feed here. ReadWriteWeb.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). The RSS feed is: [link]. our bloggers and say, “We’re going to be your blog buddy. Listen Now.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). The RSS feed is: [link]. Jay : I’m glad you mentioned foot traffic, because this weekend’s Work It Out segment.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Online Marketing Institute

NOVEMBER 2, 2010

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? But there is no such thing. He’s wrong. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MAY 3, 2012

The RSS feed is: [link]. I would argue that their mainstream appeal is the mainstream of a very, very small, and very, very nerdy online marketing segment of the actual mainstream. But yes, marketers are currently using segmentation and targeting based on your income, your education, your lifestyle, and even your race quite frankly.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 10, 2015

Like many analytics tools, it has standard features such as funnel reports, retention analysis, and user segmentation. You can even set up an RSS feed from your company blog directly into MailChimp, so that your latest blog entries are sent automatically to your mailing list. But MixPanel also offers a lot more.

Marketing Analytics Tools 165

Marketing Analytics Tools Tools Top of Funnel Content Marketing 165

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Sheesh, you are busy.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 14, 2012

The RSS feed is: [link]. Because a lot of people were used to consuming essentially us just like an RSS feed. Definitely reach out to bloggers, both B2B and B2C, get their opinions, ask for their feedback, definitely share things when it’s relevant. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115