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Guest Posting: Still An Important Part of Your Digital Marketing Strategy

Online Marketing Institute

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. In addition to your “personal” authority, the search engines (Google, in particular) look at the authority of your website or blog.

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

Takeaway: The key takeaway in Fiji Water campaign was its alignment of brand with the right personality. They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique. All rights reserved.

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How to Become a Stellar Guest Blogger

Online Marketing Institute

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Develop badges, awards, and general ways bloggers can showcase recommendations. 2011 All rights reserved.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Law has been all over the marketing news lately. And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use.

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7 SEO Principles Bloggers Must Remember

Convince & Convert

Most bloggers want their articles to rank on Google, as well as their home page (especially when searching for their name), but probably don’t need “About Me” or “Contact Me” to rank. If you have Terms of Service or Privacy Policy pages, you definitely don’t want them to rank.

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