Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages? What does this mean?

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ClearVoice

SEPTEMBER 4, 2020

Personalized email subject lines yield a 58 percent higher click-to-open rate. Triggered emails have a more than 2x higher open rate than newsletters. Two-thirds of bloggers who report “strong results” publish blog content daily. Tuesdays see the highest open rates — and the highest unsubscribe rates. Data Axle ).

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Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Then I expand the bullet points into complete paragraphs. No one likes to read text that sounds like a sermon.

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Anything Goes Marketing

NOVEMBER 16, 2008

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse your live presentations.

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Adobe Experience Cloud Blog

OCTOBER 18, 2013

These smaller, up-and-coming sites may be more likely to engage with you or share your stuff than the big A-list bloggers. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. The discovery of a new gem may also prompt regular readers to chime in too.

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Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Are you a Search Engine Watch Member? | The screenshot below illustrates one recent example.

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B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

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Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Rohit may be the first person to have coined the term “content curator.” FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

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Content Standard

DECEMBER 13, 2016

Ceros blogger Ashley Taylor Anderson suggested that mature content programs share a few common characteristics. They include: a documented content strategy, various marketing personas, personalized content, robust search optimization, consistent and quality content, various content types (audio, visual, etc.),

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Allocation Paid Search Agency Ads Brand Identity 40

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? person for help. Even creating a piece of content that no one else has such as a study or a how to paper is something that typically works. It's Time to get Interactive. The PEBCAK I.T.

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Viral Marketing Work Management B2B Marketing Word of Mouth 100

SnapApp

NOVEMBER 14, 2011

For instance, a person may arrive at a page and then click the refresh button, resulting in two pageviews. For instance, the person who views and refreshes a page will account for one unique pageview. Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports.

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Online Marketing Institute

APRIL 4, 2011

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well.

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Online Marketing Institute

JANUARY 4, 2011

I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? White papers? What do people like to link to? Case studies?

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Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JUNE 27, 2009

But, a drop of water may be more important than a bottle of soft drink for a person who is pining by thrust. The experts suggest using Google website analytics or Omniture website analytics for tracking the white paper. • Opt For The Redesigning Of Website Don’t let your visitors or clients make comments on the dated or old website.

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Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Marketing Insider Group

APRIL 7, 2020

Simple questions that include your keywords are always good since many of today’s customer searches use voice searches via Siri, Alexa, or other personal digital assistants. Google and other search engines can easily recognize synonyms for what you sell.

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Budget Programs CMS Development Content Marketing Industry CMS 352

Hubspot

JUNE 6, 2011

What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. And when you do use ads, promote free content, such as a newsletter subscription or a white paper. Have you been working hard to build a loyal following for your business, but it's just not happening for you?

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WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. To Give the Business a Personality Business websites are, necessarily, one-to-many communication.

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Twitter Web 2.0 B2B Thought Leadership Business 20

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If

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Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. only ask that you refrain from personal comments and remarks that are off topic. FOLIO: Alerts & Newsletters. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Video Center.

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Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. only ask that you refrain from personal comments and remarks that are off topic. FOLIO: Alerts & Newsletters. Newsletter. Personally, I detest the digital edition. CMS Insights. Consumer Media. Design & Production. Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

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Optinmonster

APRIL 9, 2021

A great place to start growing your blog followers is by using lead generation campaigns that ask visitors to sign up for blog updates and newsletters. Check out how blogger Adam Enfroy used OptinMonster’s popups to add 11,000 email subscribers in 1 year ! Encourage Visitors To Sign Up. Ready to grow your blog followers?

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Lead Scoring Lead Ranking Lock-In Marketing Analytics Tools 96

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I also think this would pair great with a recent white paper by White Horse called the TIME Method.

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Social Media Media Webinar Metrics Marketing & Strategy 147

nDash

DECEMBER 7, 2020

I’m an expert blogger with a knack for breaking down complex topics into friendly, easily-digestible posts. . In addition to writing short fiction and poetry, I’m also an accomplished academic writer, and these skills serve me well in white papers and research projects. Personal finance . Area of expertise: .

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Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

nDash

OCTOBER 15, 2020

If you’re working in banking, wealth management, personal finance, cryptocurrency, among other sectors, it’s so incredibly important to keep your audience up to date with the latest trends and informed about how you can make their life easier. . Newsletters. Area of expertise: Personal finance . Fundraising . Private equity .

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Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Optinmonster

NOVEMBER 10, 2022

In some situations, lead magnets are used to attract prospects for a sales meeting in person or virtually. A report or white paper is an in-depth document that shares your unique data, insights, or advice. In fact, our CEO offers a free business growth toolkit on his personal website! What Makes an Effective Lead Magnet?

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Work Management Examples Marketing Management Lead Scoring 81

Hinge Marketing

DECEMBER 17, 2014

Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Alan Weiss, Ph.D.

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KoMarketing Associates

JANUARY 19, 2016

New year’s resolutions are not only for personal betterment, however; they also often expand into business. However, videos, infographics, case studies, newsletters, white papers, and much more can be extremely beneficial pieces of marketing collateral as well.

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Marketing Proposals Content Marketing Planning Budget Programs 120

Hinge Marketing

JULY 6, 2022

Sponsorships and in-person networking just aren’t going to cut it anymore. There is still a place for in-person networking, but in most industries the spotlight has moved into the digital realm. Webinars offer almost all of the benefits of an in-person educational event, while adding a host of new advantages. White Papers.

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Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Writing on the Web

JANUARY 17, 2011

To me, it’s personality. They need personal stories about people and about you. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. E-books, white papers and digital downloads. Blog this on Blogger.

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Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. Making that personal connection can be tough…when you’re getting a lot of comments. It’s about humanization.

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Social Media Media Webinar Metrics Paid Search Agency 149

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Emails with personalized subject lines are 26% more likely to be opened. Experian. .

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Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MARCH 29, 2016

Each platform has its own strengths and personality. Here are a few more guidelines for specific social networks: Facebook: The world’s largest social network is also one of the most personal, where people share news about friends, family, and relationships. Platform-Specific Social Strategy. Social Audience Strategy.

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Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. You can create personalized content that precisely matches the interests and requirements of your target audience and even provides personalized results. So, maintain a newsletter and ask the readers to subscribe to it.

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Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. You can create personalized content that precisely matches the interests and requirements of your target audience and even provides personalized results. So, maintain a newsletter and ask the readers to subscribe to it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Webbiquity

JANUARY 8, 2010

Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. All are easy to use, but each has its own quirks and advantages. Share this on Mixx.

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Hinge Marketing

OCTOBER 4, 2013

There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. Additionally, recruit members of your staff that are savvy in social media and have them begin to share posts via personal profiles. Sounds pretty easy, doesn’t it?

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Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48