Hubspot

MARCH 14, 2011

Press releases are like vitamins for people: we either obsess over them or don’t take full advantage of them. View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services? That is how you can gain potential coverage from mainstream media and bloggers.

Press 28

Press Optimization Word of Mouth PR 28

Hubspot

JULY 19, 2011

In a way, PR is one of the original forms of content marketing. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. But press releases don't work that way anymore. Enter the Optimized Press Release. That's a real game changer.

PR 28

PR Content Marketing Work Management Press 28

Hubspot

NOVEMBER 3, 2014

It pretty much goes without saying that most business interested in growing are interested in more press coverage. You see, people often take the fact that they want press coverage to mean that they should stop at nothing to get it. To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people.

PR 28

PR Guerilla Marketing Public Relations Press 28

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Hired a new executive?

PR 28

PR Press Public Relations Startups 28

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

Press 28

Press Public Relations PR Lead Scoring 28

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 8, 2011

These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. Before I became media relations specialist at HubSpot, I spent ten years on the "other side." Connect with HubSpot :

PR 28

PR Tips Media Television marketing 28

Hubspot

JUNE 6, 2016

Most content managers are always on the lookout for new guest bloggers -- especially those struggling internal bandwidth. How to Find Great Guest Bloggers. The guest blogger’s post will relate (and link) back to the one they originally commented on, and you can develop it further into a guest series. 4) Keep tabs on PR coverage.

Blogger 28

Blogger PR Bandwidth Work Management 28

Hubspot

JANUARY 26, 2012

At the bottom, it read: This press release was sent through the Vocus PR platform. Our brand is as serious about blogger relations as we are about taste, so before sending you any details you could live without, our policy is to first ask for your opt-in. Don't just repurpose a press release as a pitch.

PR 28

PR Examples Press Public Relations 28

Hubspot

JANUARY 10, 2014

The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No For instance, HubSpot partner IMPACT Branding & Design promotes its offers on different social media platforms. However, traditional press releases don''t cut it anymore.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. As a marketer (HubSpot in this case) the question is whether sales will follow. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Hubspot

SEPTEMBER 27, 2010

Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. In this week's top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. Weekly Press Release Optimization Webinars.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. For example, HubSpot customers generated a grand total of 12.4 2) Embedded Tweets. — Ted Engel (@iamtedE) April 6, 2012.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

SEPTEMBER 19, 2016

Readers remember press mentions featuring company logos more than press mentions featuring quotes. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Prominent client logos in testimonials are highly memorable.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

OCTOBER 21, 2013

There’s a lot going on at an event: audio-visual production, facilities, babysitting speakers, guest registration, food and beverage, press coverage. Trixie and Biff, the PR people from your PR agency, cannot do this well if they are concerned with journalists and bloggers and taking care of the needs of speakers and executives.

Work Management 28

Work Management Social Media Marketing Management Press 28

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. Blogger and Publication Outreach. Develop a newsworthy angle and press release for the first few days of your campaign. Kickstarter Community. A: Two things.

Campaigns 28

Campaigns Outreach Press Communities 28

Martech Advisor

OCTOBER 18, 2019

Earned media is the result of the brand doing something noteworthy from the PR perspective or making its customers go wow! News Coverage/Press Mentions. News coverages or press mentions appear in newspapers, magazines, TV/radio news segments, or their online contemporaries. ” Earned Media Best Practices.

Practices 43

Practices Examples WOM Media 43

Single Grain

MARCH 9, 2021

PR, content distribution, influencer marketing, and media tie-ups are done to acquire relevant and quality links. For example, HubSpot audits and updates its blogs regularly. Here are some tried and true ways to get backlinks to your business site: Digital Press Release. 6) Optimize Your Product Pages.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Webbiquity

NOVEMBER 19, 2012

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. They provide leaders and team members with an overall picture of press (media outlets), social, website (organic search), industry (e.g.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. by HubSpot. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JUNE 30, 2011

Sarah Evans joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! She's been mentioned in Forbes magazine as one of the top 14 women to follow on Twitter, she has a great blog over at PRSarahEvans.com , and she's really the go-to girl in the online PR game. Press release tips.

PR 28

PR Social Media Practices Tips 28

Envy

NOVEMBER 4, 2019

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Hubspot

JUNE 27, 2013

In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. But, it doesn''t mean this style doesn''t work for other bloggers.

Press 28

Press Content Analysis PR 28

Martech Advisor

JANUARY 28, 2020

In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. It immensely helps if you build relationships with journalists and publications to get an opportunity to be featured on their websites in the form of a thought leadership piece, PR coverage, or interview.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

DECEMBER 14, 2016

By sending out some feelers to see what kind of content they like to post around your chosen season, and when they like to receive press releases for these pieces, is a valuable way to spend a couple of hours or so. This was distributed via our blogger relations team to help AO.com's campaign gain traction on related websites.

Planning 36

Planning Campaigns Sample Press 36

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hubspot

AUGUST 2, 2010

The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Connect with HubSpot : Buyer persona profiles.

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Hinge Marketing

JULY 6, 2022

While many people use traditional email platforms, like MailChimp and Constant Contact , to deliver their e-newsletters, others have moved to integrated platforms such as Hubspot and Salesforce Pardot. Do you have a marketing automation platform such as Hubspot, Marketo or Pardot? Digital PR. Why are e-newsletters so effective?

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Blogger Relations.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” ” — PR Daily (Digital). 3) Tagboard.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hinge Marketing

JULY 21, 2022

Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Digital PR is a separate discipline from SEO.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. I know we do at HubSpot.) Content distribution can be vague — a simple press of the “Publish” button, and you’re done. PR Newswire. PR Newswire is a press release distribution network.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. A Press Release Template. Download the press release template here.).

Template 28

Template Planning Content Marketing Work Management 28

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

Hubspot

APRIL 20, 2012

The more you link to others, the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it will be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. Use Your PR Skills. 3) Link to other blogs on your blog.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28