ViewPoint

APRIL 18, 2012

Trip is also an author, a speaker, and a blogger. Social Media is Becoming a Lead Gen Vehicle. Their recent research showed 60% of best-in-class companies have actually closed business sourced through social media marketing, and this points to a significant shift to see social media as a lead generation vehicle.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ConvertKit

JANUARY 20, 2022

A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segments. If you’re a creator, it’s hard to ignore the value of the ConvertKit Creator Plan. Cost : $15 monthly / $9 per month annually.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Lead Agency

AUGUST 20, 2020

B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. 90% of B2B buyers now twist and turn through the sales funnel , returning to repeat one or more tasks in the buyer journey.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share content (your own and others’).

Social Media 100

Social Media Media Business Paid Search Agency 100

Vidyard

JANUARY 25, 2018

Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations. What video strategies will generate leads or convert prospects? How can sales teams book more meetings and close more deals with video? Thank you for your interest in being a guest blogger.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Valasys

JUNE 6, 2019

Expecting instant gratification from Influencer Marketing is not justifiable, owing to the fact that the traditional B2B sales cycles are long & need to attract & engage customers across the omnichannel before they are eventually converted. Influencer marketing works both on “micro” & “macro” levels.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Optinmonster

NOVEMBER 10, 2022

Wondering how to create a lead magnet that brings more subscribers to your email marketing list? A good lead magnet is important for bringing in new potential customers. They work very well for lead generation and can be quite easy to create. In this tutorial, we’ll show you how to create a lead magnet for your business.

Work Management 81

Work Management Examples Marketing Management Lead Scoring 81

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company.

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Hubspot

JANUARY 8, 2013

For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. And I don’t just want them to tell me to "improve the visitor to lead conversion rate" -- they need to tell me how. Question 2: Lead Scoring.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

OCTOBER 28, 2019

For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

AUGUST 27, 2019

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. But although Google has stated that social media does not directly impact SEO, it does still seem to have some effect on the search engine’s ranking factors. 17 Best Free (or Freemium) SEO Tools to Improve Your Ranking.

Social Media 100

Social Media SEO Media Lead Scoring 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Vidyard

JANUARY 25, 2010

Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations. What video strategies will generate leads or convert prospects? How can sales teams book more meetings and close more deals with video? Who is Vidyard’s blog audience? What topics is Vidyard looking for?

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Vidyard

JANUARY 25, 2010

Our ideal readers are marketers, sales reps, and support teams at small, medium, and enterprise level B2B organizations. What video strategies will generate leads or convert prospects? How can sales teams book more meetings and close more deals with video? Thanks again for your interest in being a guest blogger.

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

seo.co

NOVEMBER 8, 2021

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Account-based marketing is a strategic approach to sales and marketing that involves marketing to high-value businesses as a single entity.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Account-based marketing is a strategic approach to sales and marketing that involves marketing to high-value businesses as a single entity.

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

A Better Jones

JUNE 28, 2019

These messages can be sent to your clients via email, Facebook, Instagram, or even SMS and direct mail, with third-party integration. If you’re a blogger, or any other type of online creator trying to grow and engage your audience with email, we highly recommend giving ConvertKit a try. What makes ActiveCampaign awesome 1.

Marketing Automation Services 75

Marketing Automation Services Startups Marketing Automation Lead Ranking 75

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Two of the leading choices are Microsoft SQL 2005 and Oracle Database 10g.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Hubspot

APRIL 17, 2018

For someone with a more specific role on a larger inbound marketing team, like a blogger, you could focus only on the questions about blogging and content creation. I don’t just want them to tell me to "improve the visitor to lead conversion rate" -- they need to tell me how. Can you use this information to create a lead score?

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. The best sales podcast to amp you up during your mid-day walk? Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Liz also writes the Lead With Intuition blog.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. 7 steps to rank your video higher on YouTube by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. 7 steps to rank your video higher on YouTube by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:00 PM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

JUNE 9, 2010

How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? Don’t these companies know that I am already part of their value chain? come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40