Writing on the Web

APRIL 18, 2011

Answer reader’s questions and educate. Sign up or register for an event. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship. Blog this on Blogger. Provide choices without confusion. Compel readers to take one action.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Marketing Insider Group

APRIL 30, 2013

Though the lessons from the event were numerous, I believe that the key insights I gleaned were that there are five major mindset shifts that CMOs need to make today, or risk missing opportunities to deliver tangible impact. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Convince & Convert

OCTOBER 2, 2013

In addition, your employees may have the stories, but may not be storytellers. Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. Simply put, brands are not investing enough in editorial and proofreading as part of their processes. Joe: Of course.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Sprout Social

NOVEMBER 6, 2019

There are many different ways to use social media for education. Because we believe in the power of social media to make nearly anything easier (even life in the classroom), we’ve identified 12 ways to use social media for education. Benefits of social media in education. Social media for education marketing.

Social Media 93

Social Media Education Media Class 93

SpotMe Blog

AUGUST 11, 2023

How, then, is it possible for pharmaceutical marketers to create a global pharma content strategy that not only engages audiences but also educates them and builds brand awareness? Enter the realm of online events: one of the best solutions that is easier than you think.

Marketing & Strategy 52

Marketing & Strategy Content Cost per Lead Demographics 52

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

SEPTEMBER 19, 2016

86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Education SaaS company 2U uses expert social proof to lend gravitas to its homepage. Prominent client logos in testimonials are highly memorable. 19 ) Ticketfly.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

NOVEMBER 20, 2015

With Blogger and Tumblr, the total audience is much larger. Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. billion pages each month.

Advertising Agencies 150

Advertising Agencies Advertisements Advertising Cost per Acquisition 150

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. Virtual Conference vs. Virtual Event: What’s the Difference? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Single Grain

OCTOBER 12, 2023

subscribers, and the majority of its videos are nothing more than recorded live events. At the time, he had no brand, yet he heard that Tim was doing a book launch, and the person who bought the most copies could have Tim speak at their event. Takeaways: If you’re already hosting an event, record it and post the video to YouTube.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. includes slides & worksheet) [link to post] (RT @jaybaer) #smaz – Posted using Chat Catcher [link] Park Howell Sorry I missed you at today’s event. Then this is the blog post for you.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Hubspot

MARCH 24, 2014

Any successful inbound marketer knows that to stay relevant in today’s overcrowded, ever-changing marketing landscape, you have to be a great storyteller. Tweet this for your fellow bloggers.). I do 100% fully believe that educating potential customers is one of the best ways to get them to become a customer.”

Facebook 28

Facebook Planning Paid Search Agency Inbound Marketing 28

Marketing Insider Group

FEBRUARY 25, 2020

Invite travel pros as guest bloggers on your blog. Therefore, you want to work backward from there with your blog content calendar, ensuring you have a string of posts leading up to the big event. Solid, memorable blog content is the kind you want to read and share, to educate, inspire, or even provoke.

Ideal Customer Profiles 273

Ideal Customer Profiles Trade Show Ad Frequency CMO 273

Contently

AUGUST 22, 2016

” Yet while the international storytelling machine is dedicated to stories about the human experience, its digital magazine, Journey, has done so with a strategy reminiscent of the first recycling campaigns: Think global, act local. Publications in every country highlight topics, events, and news important to that region.

Paid Search Agency 60

Paid Search Agency Blogger Storytelling Communities 60

nDash

DECEMBER 7, 2020

I’m an expert blogger with a knack for breaking down complex topics into friendly, easily-digestible posts. . I’m also a certified educator with 18 years of classroom experience teaching English and Spanish at all levels, from kindergarten to college. College and education . Preschool and early childhood education .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Sprout Social

AUGUST 21, 2018

The recent explosion of storytelling content is no accident, though. From recipes to beauty tutorials and beyond, bite-sized educational content is an engaging alternative to traditional video or blog post. Brands like Samsung understand how to use Instagram stories to engage and educate at the same time. Influencers Stories.

Conference 88

Conference Creativity User-Generated Content Paid Search Agency 88

Convince & Convert

MAY 26, 2010

link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Martech Advisor

JANUARY 28, 2020

The latest research by Content Marketing Institute (CMI) reported that B2B marketers primarily used content marketing to drive brand awareness, educate audiences, and build credibility. In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. Use Marketing Storytelling.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. It could also aim to enhance brand awareness or provide educational value. Progress to middle-of-funnel content, which captures leads and educates visitors about your company. But don’t take our word for it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outbrain

JANUARY 10, 2019

Darren Rowse is a full-time blogger who’s been able to successfully monetize his craft. The brainchild of Ann Handley, our favorite content marketing queen, MarketingProfs has become the go-to online resource for all things marketing – from educational articles to training programs, online events, and conferences.

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. It could also aim to enhance brand awareness or provide educational value. Progress to middle-of-funnel content, which captures leads and educates visitors about your company. But don’t take our word for it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. Anonymous I’m a huge proponent of storytelling. For a whole day of social media and storytelling, watch for a Social Story Conference near you. Case studies offer the perfect mix of both.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

ClearVoice

APRIL 9, 2020

As you think through which kinds of content will mesh with your buyer personas, customer journey and campaign goals, take a cue from the 3,217 marketers and 382 bloggers surveyed by CoSchedule for their Marketing Management + Strategy Statistics You Need to Know in 2019 report. Wayfair, for example, hosts the Homemaker Blogger Community.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Hubspot

OCTOBER 2, 2013

You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. Your readers will thank you for content that, albeit educational, is also easy to read and get through. So without further ado, here are 10 smart ways to make your content more fun to read. 1) Tell a Story.

Content 28

Content Microsite Creativity CAN-SPAM 28

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. Hone your inner journalist. Ask your sales team for ideas on exciting customers.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Single Grain

SEPTEMBER 11, 2019

What do I know about my audience’s average education level? What types of pillar content do other bloggers in your industry have? A current events reference. 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. What is the average age of my audience members? How To Write Data-Driven Posts.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Content Marketing Institute

OCTOBER 24, 2017

One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Can be archived for the ages, or produced on the fly as live-streaming events on messaging platforms like Live.ly, Facebook Live, or Periscope.

Top of Funnel 103

Top of Funnel Video Marketing Enterprise Management Tips 103

Marketing Insider Group

OCTOBER 19, 2015

We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences. Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary. Ann Handley.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

SnapApp

DECEMBER 22, 2016

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Copypress is all about the power of storytelling. Become A Blogger.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

ClearVoice

JUNE 20, 2022

Individual bloggers in various niches — from fashion to travel — use this content type all the time to attract new followers. Businesses, influencers, and individual brands can livestream anything from virtual events and interviews to radio shows, podcasts, and product reveals. Newsletters.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

seo.co

JANUARY 15, 2021

Here, you’ll create a rundown of requirements for a given task or event, which users can adopt for their own personal purposes. If you want to get involved, paneled, illustrated storytelling can be a deep and immersive way to present a complex idea or present a sophisticated idea of humor. Buying guides. Aggregated videos.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Marketing Insider Group

MARCH 8, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Social media (other than blogs). Newsletters.

Allocation 100

Allocation Content Paid Search Agency Blogger 100

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. If your continuing education is anything like mine, you’re reading new material constantly to stay ahead of the curve. Comparisons and “Versus” Content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. If your continuing education is anything like mine, you’re reading new material constantly to stay ahead of the curve. Comparisons and “Versus” Content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168