The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. You can follow any responses to this entry through the RSS 2.0 Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Here we are defining size as the number of published articles on a business blog at a given point in time. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Heck, at HubSpot, we do it, too! Sometimes a journalist or blogger is simply looking for someone to talk to. Keep it fresh!

PR 28

PR Social Media Media Blogger 28

Hubspot

DECEMBER 10, 2010

Another effective way to attract traffic is by answering questions that your customers are frequently asking (e.g. You can customize your Facebook “Like” button and get the code here. Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). HubSpot, Google Alerts, HootSuite, etc.) Publish original content. 10 Daily To-Do's.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 8, 2010

Having an extension in your browser to easily allow you to take custom screenshots is a huge time saver. Blogging Tools -- Marketers are becoming publishers. As bloggers, marketers need extensions that can help save time while creating content. News Reading -- Do you use an RSS reader to read articles from blogs and websites?

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28

Hubspot

OCTOBER 17, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Continue to do so, as these can be great avenues for your potential customers to find you, visit your site to lean more, and hopefully one day convert into actual leads and customers.

Work Management 28

Work Management Click Rate RSS Marketing & Strategy 28

Hubspot

JANUARY 13, 2012

And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue. Publish Case Studies. Let your customers do some of the work for you. Contribute as a Guest Blogger.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Oktopost

OCTOBER 26, 2020

Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features. RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva. Yes, eight of them. Lack of free trial.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Hubspot

JANUARY 18, 2012

It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

APRIL 25, 2017

No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. All photos published on Unsplash are licensed under Creative Commons Zero which means you can use them for any purpose, for free, without attribution.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

MARCH 23, 2017

Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing. 1 ) LinkedIn Pulse.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 20, 2020

This is one of the most common blog post formats for business bloggers. List posts are easily recognizable by their titles, since they usually include a number in headline, and they're great formats for beginner bloggers since they're very formulaic. Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. What would be superb is if I could use an RSS feed to automatically put my new content links into an analytics tool (much like BuzzSumo) that would measure the social engagement of my posts. Here is what they had to say: Want to get started on your own outreach strategy? Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. You think you know what is important to customers. We can’t just become publishers, we also have to become advertisers.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

Webbiquity

JANUARY 31, 2011

And with that in mind, he lists more than three dozen types of items you can share on Twitter other that stuff from your RSS stream, such as a new app or tool (with a quick tweet review), an interesting hashtag or discussion, an interesting/relevant YouTube video or a link to a Twitter list you think is worth following. by Ask Aaron Lee.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

OCTOBER 23, 2012

Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. David Clarke explains four ways that businesses can capitalize on Twitter brand pages, including enhanced customization, “turning Twitter into a more sustainable channel of its own. The tool pulls an RSS feed into “Google Docs, finds all of the t.co

Paid Content 100

Paid Content Twitter Tactics Tools 100

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. We’ve got your back and have compiled some of the top online resources for you to check out.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Webbiquity

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels. ** 5 Stars.

Twitter 100

Twitter Stats Tools Tips 100

The Effective Marketer

FEBRUARY 16, 2011

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

NOVEMBER 2, 2010

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. They’ve pretty much perfected and put into practice what content marketing should be.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

Online Marketing Institute

JANUARY 16, 2013

RSS Feeds Hootsuite Plugin – If you use Hootsuite, this plugin is great for keeping track of your RSS feeds all in one place. They offer a free tool with a few basic themes to choose from, as well as Pro packages for more choice and customization. Hello Kari Rippetoe, These are the best tools for bloggers.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. They’ve pretty much perfected and put into practice what content marketing should be.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

JULY 31, 2019

million blog posts published every day , there’s only so much content we can consume. You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Where should I publish my content , you ask? With almost 4.5

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Hubspot

APRIL 20, 2012

2) Set up an RSS feed for your blog. The more you link to others, the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it will be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. will link to it.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Hubspot

MAY 10, 2012

2) Get more visibility for your blog with an RSS feed. Visitors to your company page should be greeted with quality content from your business, and LinkedIn makes it easy by letting you provide an RSS of your most recent company blog posts. Your blog's RSS isn't the only way to get your content out to the masses on LinkedIn.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. I have grabbed your rss feed to stay knowledgeable of any updates. Do You Know Them? b2bmarketing

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Hubspot

JULY 19, 2013

This is one of the most common blog post formats for business bloggers. List posts are easily recognizable by their titles, since they usually include a number in headline, and they''re great formats for beginner bloggers since they''re very formulaic. It will all depend on the angle I decide to take. 1) The How-To Post.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. Better yet -- publish great content every day for six weeks, and then randomly go on hiatus for three months, just when you started building up a solid base of dedicated readers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28