Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JUNE 1, 2021

Here are the top seven digital marketing tips for business success in 2021 (and beyond). Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100

PR PageRank Branding Brand Identity 100

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Onalytica B2B

MARCH 23, 2017

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. Market Positioning. The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Marketing Insider Group

AUGUST 6, 2015

Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the inherent challenge of building an enduring content strategy. Automating social media and PR is one way of doing this. Automating social media and PR is one way of doing this. Data visualization.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Advertising Agencies 100

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100

PR Tools Tips Blogger 100

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content. Comprehensive “How-to” Posts.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Trust me, it ain’t pretty. Step 4: Create!

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

nDash

FEBRUARY 17, 2019

B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. The B2B Marketing Exchange covers all areas in – you guessed it – B2B marketing. The sessions at B2B Marketing Exchange will help you create more authentic and engaging content, by breaking down all stages of a buyer’s journey.

Conference 94

Conference Planning Content Marketing Content 94

LeadSquared

DECEMBER 11, 2018

Digital marketing and online visibility tool SEMrush has come out with a great opportunity for content marketers across India to showcase their expertise in the industry. The contest will receive entries from the best agencies, bloggers and marketers across India. Content Strategy & Content Marketing.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 52

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

LeadSquared

DECEMBER 12, 2018

Digital marketing and online visibility tool SEMrush has come out with a great opportunity for content marketers across India to showcase their expertise in the industry. The contest will receive entries from the best agencies, bloggers and marketers across India. Content Strategy & Content Marketing.

Advertising Agencies 51

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 51

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

KoMarketing Associates

JUNE 26, 2018

Sixty-three percent have benefited in the form of social shares, and 56 percent have received an advantage in the form of mentions from media, PR, influencers and bloggers. Marketers Remain Dedicated to Original Video Content.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. I’ve seen all the roundups for 2019, and if there’s one prediction I know to be true, it’s that marketing predictions are meaningless. In December, we put out a call for content marketing resolutions.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Content Marketing is now at the forefront of SEO; more so than ever. It’s more than SEO, it’s old-school PR.

SEO 100

SEO Planning Blogger Content Marketing 100

Content Standard

JULY 14, 2015

As content marketers, we tell stories about our brands that people seek out. Our content serves as a destination, not a roadblock. That’s the beauty of content marketing: We’re not forcing anyone’s eyes open. As content marketers, we can’t just sit back and wait for media pick-up.

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Marketing Craftmanship

SEPTEMBER 22, 2012

The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. Quote Approvals Lower the Risk of Media Burn. They also bring their own points of view…so they will be selective in how they quote sources.

PR 100

PR Media Press Blogger 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

Planning 145

Planning Research Tools Best Practices 145

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign.

Content Marketing 48

Content Marketing Planning Advertising Agencies Lead Ranking 48

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. We have spent the past few years building a substantial content factory that relies heavily on influencers.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Hubspot

JULY 26, 2016

was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The PR job has changed dramatically in the last decade. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ClearVoice

APRIL 25, 2022

Successful on-page SEO activities should focus on developing relevant, valuable, and compelling content. In other words, sites with content demonstrating their expertise, authoritativeness, and trustworthiness. That content is an important part of your on-page SEO, allowing you to reach for the SERP brass ring.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 14, 2015

Here is what they had to say about their most effective B2B marketing tactics over the past year. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. REDEFINING THE ROI OF PR. “We

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Biznology

FEBRUARY 13, 2018

If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. there was Abraham Harrison , my first digital PR agency. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Micro-level marketing is a big deal.

PR 80

PR Web 2.0 Blogger Public Relations 80