Content Standard

OCTOBER 29, 2015

This type of endorsement isn’t just for big-name retailers, either—small brands can integrate effective promotional content into their strategies through strategic public relation efforts or partnerships with up-and-coming celebrities, online personalities, or local bloggers.

Distribution 40

Distribution Merchandising Content Blogger 40

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. The FTC encourages social media policies be in place and reviewed.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Convince & Convert

FEBRUARY 15, 2010

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. You are becoming one of my favourite bloggers! Email knows who you are, what you’ve bought, what you click on, what time you open. It’s no contest.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. I know many Convince & Convert readers participated, and the feedback was tremendously positive.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

AUGUST 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why You Should Use a Content Rationale Report Build Your Brand a Social Content Ladder in 5 Steps 5 Step Process for Social Media Success [link] Santi Chacon Blastoff for My New Social Media Newsletter: Last (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. " Here is his original concept. It will probably take somewhere between 12 to 18-months for RSS to reach critical mass for the following reasons: 1.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Joe Pulizzi: Content marketing seems to be the buzz word for 2009.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). I also really like the picture's position on the far right. Herr / @MsHerr Love that you're moving to headliner position on C & C. But I need your help with the biggest change – the header.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Buzz Marketing for Technology

JUNE 27, 2008

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBMers should not use these media for covert marketing or public relations. Some bloggers work anonymously, using pseudonyms or false screen names.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative. It’s entirely possible she is a Mass Influencer. What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 11, 2010

RT @MmeSocialMedia: 7 Reasons I’m Moving to Bloomington Indiana [link] danperez Jay, after living in NYC for 33 years, I relocated my family to South Florida 7 years ago to take a Director of Sales position for a huge Family Entertainment Center. I'm connected with quite a few Indiana bloggers and they are all terrific.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MAY 11, 2010

It is a great time to be alive and spread the good news so that e can affect more people in a positive way and far too few are capitalizing on the potential. And yet, many people are still relying on the older stuff because it's familiar to them. Just plain scary ! It's like they don't believe it's happening !

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. You don’t need to know the what, just the who and when. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. Also, don’t be afraid to link to other posts or resources from within your posts. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 21, 2010

They can’t Quibble: We (MotiveQuest) have social media metrics (brand advocacy via the Online Promoter Score) that have a strong, positive correlation to sales – see case study of work we did with MINI USA here: [link] TO’B [link] Tom O’Brien Great post Jason – here is my addition – and a quibble.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. And companies with better reputation and buzz around them should (theoretically) do better than their competition. If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 22, 2010

The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes. link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 24, 2010

But,… [link] [link] sadie harris 3 Ways Infomercials Can Inspire Your Social Media [link] [link] sadie harris 3 Ways Infomercials Can Inspire Your Social Media [link] [link] Position One Media 3 Ways Infomercials Can Inspire Your Social Media | Social Media … [link] [link] Juanpi 3 Ways Infomercials Can Inspire Your Social Media | Social (..)

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 19, 2010

link] [link] Tolga Ercan Nice to see two great local companies Centric helps work together for great results! ExactTarget @Compendium [link] [link] Top ?

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

FEBRUARY 23, 2010

Hey, your positive feedback on my personal blog was extremely encouraging… can you take a look at my newly formed company's blog as well? [link] [link] Matt Martin Your SM strategy should be wrapped around what you hope to gain. Good post from @jaybaer on where to focus. Man, you are good, my friend. I'd love your thoughts.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 13, 2010

She has led a life that demonstrates the importance of a positive attitude, the need to laugh at yourself and the world around you, and the fact that the most happy people are the most compassionate people. There have been so many people in my life who have had a positive influence on me so I think I'm going to go a different route.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. Like you, my favorite position is to engage those we currently serve — deeper relationships can pay huge dividends for an organizations. Realistic expectations are a must. Thanks again.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. power to the people ? power to the people ? power to the people ? What % are you sharing with me? Your UNION, P.U.B.,

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 3, 2010

Great analogy.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JUNE 2, 2010

Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? link] jaybaer Exactly.

Social Media 135

Social Media Media Curation Webinar Metrics 135