Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. If this is new to you, use websites like Moz or Ahrefs to improve your outreach.

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach. Feed these insights back into your pharma CRM to optimize future outreach. Promote the event through emails, social media, and your website.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry?

PR 100

PR Tools Tips Blogger 100

Hubspot

APRIL 21, 2020

Claim Your Social Media Accounts. Pre-launch, you'll want to claim your accounts in social media, and use them actively to generate interest or even early sign-ups, as we'll discuss more in Step 7. When your app launches, though, be sure to change the link in your social media bios to direct to the app store download.

Paid Content 96

Paid Content Mobile Advertising Budget Programs Mobile Marketing 96

Webbiquity

SEPTEMBER 21, 2010

to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. Set up properly, this could be an easy yet powerful way for an organization to create and distribute a social newsletter on the fly. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

NuSpark Consulting

MARCH 3, 2016

This is an ideal method for generating backlinks and creating buzz about your paper. That’s because online releases are submitted to major search engines, industry journals and social networks. Relevant Blogger Outreach. Social Media. Of course, promote it via social media. Social Sharing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Content4Demand

OCTOBER 11, 2018

It takes far more than a famous face to build brand buzz and boost content performance. YouTube stars and bloggers promote products and brands that don’t align with their lifestyle and their social content and videos seem forced and overly staged. . …But they can smell phony a mile away. Most of all, it must be authentic!

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. Online releases are submitted to major search engines, industry journals, and social networks. Relevant Blogger Outreach. Social Media. Of course promote it via social media. Social Sharing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Writing on the Web

JULY 27, 2010

Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Blog this on Blogger. Post on Google Buzz.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? This can be a very manual process.

Branding 165

Branding Brand Identity Marketing Budget Planning 165

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. Graphic credits: Ignite Social Media Speak the language.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? We use HubSpot to measure our traffic and social media engagement. 2) Listens to the Buzz. Who are your rivals?

Social Media 28

Social Media Communities Work Management Media 28

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Sharpspring

APRIL 15, 2022

Social media is a powerful marketing channel but it’s not all about building traffic. In fact, social media marketing can boost any part of your conversion funnel, from awareness to brand advocacy. Let’s look at how to create an effective social media sales funnel: Create Diverse Social Media Content.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

JUNE 26, 2008

WiseWindow is an online (SaaS) platform designed to aggregate consumer sentiment as expresses across more than 12 million sources—forums, blogs, opinion sites and other social media venues. The selection of bloggers for outreach also seemed a bit odd.

Buzz 20

Buzz Aggregators Branding Brand Identity 20

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. That’s the essence of a good social media strategy , anyway.

Social Media 138

Social Media Media PR Webinar Metrics 138

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133