The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. Do White Papers Still Engage?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis! Powered by Blogger.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Photography magazines. Thank you to everyone who reads Convince & Convert. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Webbiquity

FEBRUARY 28, 2011

Technology: Software, Internet. • Diane Davidson – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Alinean recognized by BtoB Magazine’s as one of To. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. Customers can be won or lost, every second of every day. Plus, it’s like the personal trainer scenario. I can’t miss deadlines, because Amber will kill me.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

The ROI Guy

JANUARY 10, 2011

IDC’s most recent customer experience survey of over 200 key IT decision makers confirms that business growth is indeed a priority, but also, that Frugalnomics is indeed in full effect. Alinean recognized by BtoB Magazine’s as one of To. ► September (18) Tech Media Publishers looking more Like Interactiv.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Alinean recognized by BtoB Magazine’s as one of To. ► September (18) Tech Media Publishers looking more Like Interactiv. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JUNE 3, 2010

Update: (4 days after this post was published, BP released new TV ads containing a clear, straightforward “I’m sorry.&# ) More from Convince and Convert Why Twitter Needs Its Bottom Spanked A Social Media Gun to the Head The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger (..)

Social Media 157

Social Media Media PR Webinar Metrics 157

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Pricing Based on Customer Expectations , May 26, 2010. Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. ► September (18) Tech Media Publishers looking more Like Interactiv. Powered by Blogger.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To engage better with skeptical buyers, sales could use benefit calculators and ROI tools to help quantify the impact that various solutions and options could have to the customer’s bottom-line.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

. • Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger. They do if they are.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Think of it as the digital word-of-mouth that not only elevates your online reputation but also drives targeted customers to your website, resulting in increased sales and growth.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

B2B Marketing Zone Posts

JUNE 9, 2010

How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? Customers are less willing to give up information. Customer Analytics. come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. It will be published later this year as a chapter in a compendium book on emerging trends in KM. Automatic peer-to-peer publishing and subscription. MADE IN CANADA. trust your instincts. < The PKM-Enabled Organization. cultural anthropology tools).

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

The ROI Guy

JULY 22, 2010

The ShoreTel TCO Tool helps customers model this complexity and compare TCO categories, considering both near and long term costs across multiple UC solutions, and providing a vital tool for buyers to make well-informed value-based purchase decisions.&# Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. You think you know what is important to customers. We can’t just become publishers, we also have to become advertisers.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

OCTOBER 31, 2016

Want to learn how to plan, publish, and promote viral infographics? Check out the popularity of “infographics” vs. “magazine ads” from 2004 - 2016: So how do you guarantee your topic will be a home run? For example, if I had just published an infographic on email marketing, I would go to Google at type in: “Email marketing infographic.”

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). 1) Storify. 2) Pocket.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Content Marketing Institute

APRIL 19, 2018

On each block, write one word or phrase that relates to your products and services: attributes, content themes, personas , customer challenges, stage in the buyer journey – anything that relates to your marketing. Angela Reina, digital marketer, Bloggers Buzz. Jason Scott, digital marketing freelancer and blogger.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. Infographic: Social Media ROI Statistics by Digital Buzz. Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. more likely to actively map the customer journey, compared to the under-performers.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MAY 26, 2021

You should publish content that’s directly related to your industry and that helps your reader. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Curate and publish helpful resource lists. Write newsjack posts.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. Frequency (Do they consistently publish great content?). Magazine and have also received the ASJA Award for investigative reporting. Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. Engagement (Do people share and comment?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. 77% of Internet users read blogs, but only 14% of blogs are published by corporations. Twitter Statistics. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. One, really positive, customer experience sticks like glue.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

The ROI Guy

SEPTEMBER 17, 2010

The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Alinean recognized by BtoB Magazine’s as one of To. ▼ September (18) Tech Media Publishers looking more Like Interactiv.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40