Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Build an online community. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Thank them for buzzing. Build that online community.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. Provide customer incentives.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. Who is going to post a blog review of YOUR new book (raising hand now).

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing?

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Outgrow

DECEMBER 20, 2022

When I was in this business 15 years ago, I had to really fight with the news wires to accept, bloggers as journalists. Some bloggers are more influential than trade publications. And I expected it to be, you know, this other carpet company in their community. And so it created a lot of buzz and interest.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

JANUARY 4, 2012

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Build a Very Close Social Media Community. Building a close social media community relies on nuance, though.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Hubspot

MARCH 12, 2014

South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. Mashable Brought Viral to Life. While a good idea is always more memorable than a loud idea, attendees soaked up Mashable’s clever take on virality this year.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. wish I had this post when starting my community management job.It Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? would be more helpful.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Absolutely. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again. I love your quotes and they are spot on!

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. This service lets you add next-gen community management and social web integration to any site on any platform. Entries are commonly displayed in reverse-chronological order.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 9, 2009

They may recognize that their customers and partners have become engaged in social networks and online communities. The benchmark is to attract a community of readers, which is carefully tracked on an ongoing basis. This internal buzz stimulates action. You have to fish where the fish are, right? LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

OCTOBER 29, 2010

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Her example was the PayPal Developer platform.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Basically, it’s everyone’s intention to tell their story and to share it.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? How can we find the most influential bloggers and get them to write about our client? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. How much money should we be pulling from the email budget, to support social media?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

SEPTEMBER 12, 2017

Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). An interesting report from researchers at UCLA shows that ideas that are found to be buzz-worthy are associated with certain areas of the brain.

Content 236

Content Paid Search Agency Buzz Inbound Marketing 236

Hubspot

AUGUST 26, 2010

What's clear from these monthly charts is that the service truly was viral, even in its early days. neha " learned about twitter very early because I worked at Google when the Blogger guys did. during the first few years it had that select-community feel -- like Orkut when Google first launched it, or FriendFeed.

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Meltwater Buzz RT @jaybaer: A Social Media Scoreboard That Works [link] A Social Media Scoreboard That Works – [link] (via @jaybaer & @philsimon) #fb [link] Kim Brame RT @upwardaction: Great tool! Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. This service lets you add next-gen community management and social web integration to any site on any platform. Entries are commonly displayed in reverse-chronological order.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Online Marketing Institute

JANUARY 4, 2011

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? The effectiveness of this depends on the effect the influencer has on their community.

Practices 43

Practices Examples WOM Media 43

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). Design Community Forrst Launches Cred.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JANUARY 4, 2011

All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). So I didn’t have to do too much work to get an initial community going.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

FEBRUARY 17, 2014

Pinterest diva Rebekah Radice here outlines more than two dozen tactics for promoting posts, from social networks to blogger communities like Triberr, Social Buzz Club and Viral Content Buzz, to manual and automated social bookmarking sites. 25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen.

Promotion 100

Promotion RSS Banner Ads Buzz 100